SIA serves up fresh content for consumers on

SIA re-launched their consumer website loaded with fresh content for the 2011.12 season. Great source for all things SNOW with the season’s biggest fashion and gear trends, instructional tips plus instructor/retailer/resort locators.

Earlier today, SnowSports Industries America (SIA) officially re-launched their consumer website loaded with fresh content for the 2011.12 season. A great source for all things SNOW, gives snow sports enthusiasts and media the latest information on the season's biggest fashion trends, break-through gear innovations, safety and instructional tips, plus easy-to-use locator tools for finding a retailer, resort or instructor anywhere in the country.

Once on, consumers will find call-outs for various snow sports activities including skiing, snowboarding, snowshoeing, and cross-country including sections for freeski and a soon-to-be-added AT/backcountry area as well. The individual sections provide tips and content specific to that activity.

“Each year, we work with different aspects of the snow sports community to provide current and relevant content for – always with the goal of creating a place for consumers to get excited and get ready for the season,” commented David Ingemie, President of SIA.

Consumers will find new content devoted to all ages and abilities including the Silver Skier/Shredder section and for the young and adventurous (or just young at heart) there's the Freeskiing section, developed by FREESKIER magazine. Anyone considering buying new equipment this season should definitely read through the rocker technology articles and the Buying Guides (ski, snowboard, cross country) from industry magazines – great information on the latest snowboards and skis.

Looking to improve your game? Be sure to click on the instructional videos from the pros at Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI). National Ski Patrol (NSP) offers up safety and tuning tips that will improve anyone's on-hill experience. Nothing can really compare to working with a trained instructor and has a comprehensive list of instructors for the entire country.

Want to know what everyone will be wearing this season? The site's Gear & Styles on the Snow has several buying guides to peruse plus an insider's view of the newest gear arriving in shops right now with trend videos from The Ski Channel. To find that perfect jacket, hat or goggles at your local retailer, also has the easy-to-use retail/resort database.

Got kids? Find programs, trends and information getting kids on snow in the KidZone. And all ages of newbies or anyone curious about trying a new snow sport will find plenty of programs to get them started. Many are free or offered at a discount, go-to for more details on the following consumer programs: Winter Trails Day, scheduled for January 7, 2012; Learn to Ski & Snowboard Month, January 2012; World Snowboard Day, December 18, 2011. Also discover information for Ski/Snowboard Clubs linking up skiers and snowboarders across the country.

Updated content will continue to be added throughout the season, so check back often. Set to launch early December is the Snowlink Facebook page keeping you in the know about snow sports, so spread the word to “Like” everything snow!

Retailers can also connect with their customers through the site by posting a banner on their own websites, available to download at:

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email:


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