SIA's Annual Planner Gets Industry Fired up For Next Season

More than 27,000 snow sports industry retailers, reps, manufacturers and media received their copy of the redesigned SIA 2012/13 Snow Sports Industry Planner last week.
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While summer activities are in full swing, the snow sports industry can't help but think about the upcoming season of SNOW. Each August, the industry starts to get fired up for winter when they open up their mailboxes and see the SIA Snow Sports Industry Planner. In fact, more than 27,000 snow sports industry retailers, reps, manufacturers and media received their copy of the redesigned SIA 2012/13 Snow Sports Industry Planner last week.

This year's planner features a modern layout and monthly call outs of both industry and consumer events, helping you plan for the upcoming year. New this year, is an updated and more visual view and layout of the digital version that includes a month-by-month PDF for view or print, along with downloadable iCal versions compatible with Google and Outlook calendars at snowsports.org/industryplanner.

The digital version also includes complete contact, website and location details for each event. Reminders appear for Bring-A-Friend Challenge, Learn to Ski and Snowboard Month, World Snowboard Day and Winter Trails Day – all national programs working to educate consumers on snow sports and increase participation. Please note, calendar dates may be subject to change, please check the online version for updates.

“Wherever I go, I'm always hearing how SIA Members look forward to receiving their SIA Industry Planner in the mail. I've even heard from marketing managers that they bring the calendar to planning meetings when mapping out their travel and promotional events for the upcoming year,” said David Ingemie, SIA President.

Continuing the 51 year tradition, the print calendar provides a comprehensive guide for snow sports trade shows, consumer shows, industry events and competitions along with SIA Association and SIA Snow Show important dates and reminders.

To order the printed version of the Industry Planner, please email SIAmail@snowsports.org.



- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces a Supplier Show at the SIA Snow Show called Sourcing Snow, learn more at siasnowshow.com/sourcing. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8

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