Anovia Daniels

Lifelong passion for skiing inspires Tarallo to educate others on snow sportsEarlier this month, SnowSports Industries America (SIA) Board of Directors Chair, Tim Petrick, presented the 3rd annual Industry Achievement Award to longtime snow sports industry leader, educator and ...read more

The snow sports industry has endured a roller coaster ride of highs and lows the past two seasons - Winter of 2010/2011 brought record amounts of snow and sales for the industry, while 2011/2012 saw drought-like snow conditions, negatively affecting both participation and sales. ...read more

SnowSports Industries America (SIA) is pleased to announce the release of the 2012 Women's Market Intelligence Report, which provides an in-depth look into women's spending in the snow sports marketplace. Women's spending habits are important to track as they buy for themselves ...read more

Events, custom publication, trend resources scheduled for inaugural Sourcing Snow SnowSports Industries America (SIA) recently announced additional on-site events and features for the new Sourcing Snow (http://siasnowshow.snowsports.org/sourcing-snow) trade show, scheduled for ...read more

SnowSports Industries America (SIA), in conjunction with publishing partner Active Interest Media (AIM), is pleased to announce the appointment of Andy Hawk as Publisher and Cindy Hirschfeld as Managing Editor of the SIA Snow Show Daily. In addition, the Snow Show Daily ...read more

For snow sports fanatics, The Ski Channel Television Network is pulling back the curtain to provide a rare glimpse into the SIA Snow Show – the world's largest snow sports trade show held each January at Denver's Colorado Convention Center. The Snow Show attracts over 18,000 ...read more

FREE Step-by-Step Marketing/Advertising Guide Available This WeekAs shop owners prepare for a new season and look forward to the busy winter months, SnowSports Industries America (SIA) has developed a FREE and easy-to-use advertising and marketing guide to help retailers build ...read more

While summer activities are in full swing, the snow sports industry can't help but think about the upcoming season of SNOW. Each August, the industry starts to get fired up for winter when they open up their mailboxes and see the SIA Snow Sports Industry Planner. In fact, more ...read more

With many parts of the country reporting below normal snowfall last season, no one can dispute the 2011.12 winter season was very challenging for the snow sports industry. To help the industry manage both good and bad seasons, SIA's Research Department is continually monitoring ...read more

6.9% of American Participate In Snow Sports and Burn 332 Million CaloriesSnowSports Industries America (SIA) released the comprehensive 2012 SIA Snow Sports Participation Report today detailing snow sports participation trends, demographic profiles, and major differences between ...read more

While Manhattan streets were hazy with 90+ temps earlier this week, members of SnowSports Industries America (SIA) helped cool things down for NYC-based journalists with a preview of top snow sports products hitting retail shelves next season, talk of mountain escapes and Red ...read more

Last week, a task force comprised of snow sports industry representatives met in Denver, Colorado to discuss and approve plans for a new trade show entitled Sourcing Snow, member-owned by the textile and material suppliers. In-conjunction with the 2013 SIA Snow Show, the show ...read more

Today, SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAKâ„¢ numbers for March 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. The snow sports market brought in $3.4B during the 2011/2012 ...read more

Industry shakes off poor snow year and looks ahead to 2013Earlier today, SnowSports Industries America (SIA) announced to their Board of Directors the 2013 SIA Snow Show (Jan 31-Feb 3, 2013) had officially reached “sold-out” status for exhibitor booth space at the Colorado ...read more

SnowSports Industries America (SIA) and The Leisure Trends Group released the most recent RetailTRAKâ„¢ numbers for February 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. Overall, snow sports retail sales are down 12% in units sold and ...read more

Earlier this week, SnowSports Industries America (SIA) Members Dale of Norway, FERA, Helly Hansen, Killy, Krimson Klover, Obermeyer and SKEA lit up Aspen Fashion Week's outdoor Snowstage with their 2012.13 lines in SIA's Snow Collections runway show. Bright pop colors, shimmering ...read more

SnowSports Industries America (SIA) has spent the past few months studying snow fashion trends for next season and we're happy to share our notes. It started with the Snow Show's Fashion & Trends Show plus seminars by NYC-based fashion forecasters Stylesight and now we're ...read more

Today, SnowSports Industries America (SIA) and The Leisure Trends Group have released the most recent RetailTRAKâ„¢ numbers for January 2012, collected from the Point of Sale systems of more than 1,200 snow sports retailers. January sales brought little relief to a market ...read more

Mid-Season Numbers, Emerging Trends Impacted by Snow ConditionsEarlier today, SnowSports Industries America (SIA) announced the release of its first-ever Mid-Season Snow Sports Market Intelligence Report. The report covers a wide-range of activities in the snow sports marketplace ...read more

SIA set to host “Snow Collections” runway show during Aspen Fashion Week SnowSports Industries America (SIA) has partnered with Aspen Fashion Week (AFW) to produce an exciting new fashion show with SIA Members entitled Snow Collections Presented by SIA. Models will hit The ...read more

Wrapping up the SIA Snow Show's third year in Denver today, the industry seemed hopeful for spring storms and starting fresh next year. The 2012 SIA Snow Show, which ran from January 26-29, brought together snow sports industry reps from around the world to experience the ...read more

SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) brought together a crowd of industry friends to enjoy blue bird skies and great snow at Winter Park Resort for the Alpine/Snowboard Demo & Ski-Ride Fest portion and nearby Devil's Thumb Ranch for the Nordic Demo, ...read more

With two days of the Show checked off, Day Three of the 2012 SIA Snow Show in Denver, Colorado, brought a weekend party vibe to the Show. Some attendees were recovering from the previous evening's festivities, including the SIA Snow Fashion & Trends Show, while others were ...read more

Day Two of the 2012 SIA Snow Show in Denver, Colorado, started off with a string of well-attended educational seminars, panel discussions and events available on-site for Show attendees. With dozens of seminars to choose from, topics ran the gamut, but stayed focused on issues ...read more

As representatives from the snow sports industry gathered for Day One of the 2012 SIA Snow Show in Denver, Colorado, the mood was cautiously optimistic. Despite below average snowfall in December and January, recent storms had many attendees feeling hopeful about the remainder of ...read more

Retailer pre-registration numbers highest ever for 2012 SIA Snow ShowDenver is preparing for a snow sports invasion officially known as the 2012 SIA Snow Show, hitting the Colorado Convention Center next week. From January 26-29, 2012, the Snow Show will deliver the hottest snow ...read more

Plans for the SIA Snow Show's 3rd annual On-Snow Demo/Ski-Ride Fest (Jan. 30-31) are being finalized this week and record numbers have already pre-registered to attend the annual two-day event of on-snow testing and slope-side socializing. Winter Park Resort will host the ...read more

Annual Winter Trails Day On January 7, 2012 Offers Free Snowshoeing and/or Cross Country Skiing Throughout North America Nearly 75 venues held Winter Trails events on Saturday, January 7, 2012. Despite challenging snow conditions across the country, there was strong support for ...read more

Participation Growth Discussion & Breakfast Open to All Snow Show AttendeesSIA Snow Show attendees are invited to join a group of prominent female leaders from the snow sports industry for breakfast and a panel discussion entitled “How Can Snow Sports Tap into the Powerful ...read more

An annual Snow Show tradition, the SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season's top trends in outerwear, gear and accessories following DAY ONE, January 26th, 2012, of the 2012 SIA Snow Show.Before the models take to the stage, key ...read more

Snow Show's BC Experience will showcase backcountry experts, equipment & safety To educate retailers on the latest in backcountry-specific products and safety practices, SIA will unveil the Backcountry Experience exhibit at the upcoming 2012 Snow Show (Jan. 26-29) in Denver, ...read more

Subaru Named the Official Vehicle of SnowSports Industries America (SIA)This week, SnowSports Industries America (SIA) announced a new sponsorship agreement with Subaru of America, Inc. Through the sponsorship, Subaru will be the Official Vehicle of SnowSports Industries America ...read more

November Sales Strong; Snowless December Does Not Bode as Well SnowSports Industries America (SIA) and The Leisure Trends Group have released the next round of 2011/2012 data covering August through November snow sports sales. The snow sports market had plenty of traffic in ...read more

This week, SnowSports Industries America (SIA) went live with its new smartphone application for the 2012 SIA Snow Show. Working with a new developer, Sherpa Solutions, the new SIA Snow Show App taps into dynamic app technology to create a personalized mobile experience for ...read more

This week, publishers of the Snow Show Daily, in conjunction with SnowSports Industries America (SIA), have released the print and digital versions of the Snow Show Preview. Providing timely industry insight, the Snow Show Preview will give snow sports professionals across the ...read more

On January 30-31, SIA's Nordic Demo will play host to retailers from across the globe at Devil's Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year's Nordic Demo was created specifically ...read more

686, SIA and Malakye.com design contest looks for the next big thingSnowSports Industries America (SIA), 686 and Malakye.com are working together again to bring back the RECLAIM Project for the 2012 SIA Snow Show. Introduced at last year's Snow Show, the RECLAIM Project is a ...read more

SnowSports Industries America (SIA) and The Leisure Trends Group have released the first set of RetailTRAK™ Data (Aug – Oct 2011) for the 2011/2012 snow sports season. The data reveals that snow sports retail sales are off to a strong start this season and equipment is ...read more

Earlier today, SnowSports Industries America (SIA) officially re-launched their consumer website Snowlink.com loaded with fresh content for the 2011.12 season. A great source for all things SNOW, Snowlink.com gives snow sports enthusiasts and media the latest information on the ...read more

Last Friday, during the annual Boston Globe Ski & Snowboard Expo, SnowSports Industries America (SIA) staff presented an overview of snow sports trends, new product technology, Northeast-based research, participation, demographics and how weather predictions for the upcoming ...read more

After crunching 2012 Snow Show (http://siasnowshow.snowsports.org/) pre-registration, early hotel bookings and booth space commitments, SnowSports Industries America (SIA) staff is seeing numbers that are trending higher than previous years. With retailer pre-registration up ...read more

SnowSports Industries America (SIA) is excited to announce the release of the 2011 SIA Youth Snow Sports Market Intelligence Report. This report offers a vast array of insights on snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow ...read more

SnowSports Industries America (SIA) is excited to announce the release of the 2011 SIA Youth Snow Sports Market Intelligence Report. This report offers a vast array of insights on snow sports participants ages 17 and under. Kids are a highly influential demographic in the snow ...read more

What has become a tradition for Colorado Ski Country USA (CSCUSA) and SnowSports Industries America (SIA) is back again for attendees of the 2012 SIA Snow Show (Jan. 26-29). Registered attendees get the chance to Ski/Ride the Best of Colorado with free and 2-for-1 lift ticket ...read more

World Snowboard Day will return for its 6th edition on Sunday, December 18th, 2011, once again providing the opportunity to discover, for free, snowboarding as a sport and culture across the world's summits. This year more than 24 winter sports resorts in 13 countries will ...read more

Earlier this week, publishers of the SIA Snow Show Daily, in conjunction with SnowSports Industries America (SIA), announced plans to launch a SIA Snow Show Preview issue that will provide timely industry insight and a sneak peek of what to expect at the 2012 Snow Show (Jan. ...read more

Earlier this week, publishers of the SIA Snow Show Daily, in conjunction with SnowSports Industries America (SIA), announced plans to launch a SIA Snow Show Preview issue that will provide timely industry insight and a sneak peek of what to expect at the 2012 Snow Show (Jan. ...read more

SnowSports Industries America (SIA) is pleased to announce the release of the 2011 Women's Market Intelligence Report, which provides an in-depth look into women's spending in the snow sports marketplace. Women are responsible for more than 80% of all consumer spending and ...read more