Get Your Catwalk on at SIA’s Snow Fashion & Trends Show

An annual Snow Show tradition, the SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season’s top trends in outerwear, gear and accessories following DAY ONE, January 26th, 2012, of the 2012 SIA Snow Show.
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An annual Snow Show tradition, the SIA Snow Fashion & Trends Show will again shine the white-hot spotlight on next season's top trends in outerwear, gear and accessories following DAY ONE, January 26th, 2012, of the 2012 SIA Snow Show.

Before the models take to the stage, key buyers, top media and industry friends will mix and mingle in the Colorado Convention Center's Mile High Ball Room at 6P for cocktails and hors d'oeuvres. When the Snow Fashion & Trends Show begins at 6:30P, a live DJ and multi-media video presentation of old school photography (think Hipstamatic) will act as a funky backdrop for professionally styled models to work the catwalk in creations from over thirty snow sports brands.

The evening will end with an encore performance from the “RAMP IT UP” male models who will provide their unique interpretation of women's winter fashions, all in the name of raising funds for the Outdoor Industries Women's Coalition (OIWC).

“We were thrilled to be a part of the fashion show last year – it was full of energy and the expertise of the Stylesight crew alongside the collections was a smart incorporation. All in all the perfect way to kick off SIA,” commented Robert Yturri, SVP Product and Brand Management, Sport Obermeyer.

Check out highlights from last year's Fashion & Trends Show at: http://vimeo.com/31604100

SNOW FASHION + TRENDS SHOW
Date: Thursday, January 26, 2012

Time: Doors Open @ 6pm, Show Starts @ 6:30pm
Where: Mile High Ballroom, Colorado Convention Center


Featured Brands:

686
Aerial 7
Auclair Sports, Inc
Bonfire Snowboarding Company
Buff Inc
C3
Descente North America
Fits Sock Co
Icelandic Design
Khombu
Killtec NA Inc.
Krimson Klover
Liquid Boardwear
Liquid Image
LODGESOXX
MeCo Designs
Neve Designs
Neve Designs by Nicole Miller
NILS
Nobis
O'Neill
Planet Earth Clothing
POLARMAX
Pyour Performance Sport Tights
SKEA, LTD
Ski Tops/Chaos/Moon Shadow/CTR
SmartWool Corporation
Snow Dragons
Sport Obermeyer
Sunice
Tecnica USA
Volkl Performance Wear
Zeal Optics


For 24/7 updates on all things 2012 Snow Show, be sure to keep visiting us at: siasnowshow.com, for all of SIA's Latest or follow SIA insiders on Twitter -- we'll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, add #SIA12 to join in on our Twitter feed. And, if you haven't already, “like” the SIA Facebook page.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. Subaru is the official vehicle of SnowSports Industries America (SIA), the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest and Winter Trails. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.




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