SIA's Snow Fashion Show Returns

Wednesday, January 27, high performance and high style will come together at SIA's Snow Fashion Show. Snow sports manufacturers will show off their latest creations at the Wells Fargo Theatre, located in the Colorado Convention Center.

Snow sports industry will flaunt its fashion-savvy, night before Snow Show

On the evening of Wednesday, January 27, high performance and high style will come together at SIA's Snow Fashion Show. Snow sports manufacturers will show off their latest creations at the Wells Fargo Theatre, located in the Colorado Convention Center.

At 7:30P, the Wells Fargo Theatre doors will open to all SIA Snow Show attendees (with their Snow Show badge) and at 8P models will work the runway in the hottest styles for Winter 2010-2011.

For the first time ever, the SIA Snow Fashion Show will also be open to a lucky group of consumers. With so many snow sports enthusiasts in the Denver area, SIA will be working with several local Denver media outlets to give away a limited number of tickets. Six hundred consumer tickets to the Snow Fashion Show will be offered through contests and promotions with The Denver Post, Clear Channel, CBS4 and via the Twitter feed found at:

When: Wednesday, January 27
Time: Doors Open 7:30P, Show begins at 8P
Where: Wells Fargo Theater, Colorado Convention Center
Who: Snow Show attendees will be admitted with their Snow Show badge

AFRC-Outdoor Gear, Inc.
Auclair Sports, Inc
Burgess Custom
Burton Snowboards
Canada Goose
Fera International Corp.
Icelandic Design
Liquid Boardwear
Lorpen North America
Mountain Uniforms
Neve Designs
Nils Inc.
Optimal Furs, Inc.
Outlyne Sports AG
Planet Earth Clothing
Ride Snowboards
Ski Tops/Chaos/Moon Shadow/CTR
Skullcandy, Inc.
SmartWool Corporation
Sno Skins
Special Blend (The Program)
Sport Obermeyer
Tecnica USA
Thorlo Inc
Trespass USA
Under Armour
With a Twist
Wrong Gear Inc

For more information and updates on the Snow Fashion Show, click here.

- SIA -

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing the snow sports industry. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, the SIA Retail Audit and Executive Market Summary. SIA also develops marketing products, services and programs helping our Members operate more efficiently and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email:


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