RECLAIM Project will return for 2012 SIA Snow Show

686, SIA, will present the RECLAIM Project - a unique design contest that cultivates new talent and encourages environmental awareness. Running the first 72 hrs of the Snow Show, winner will be announced on Sat/Jan 28.

686, SIA and design contest looks for the next big thing

SnowSports Industries America (SIA), 686 and are working together again to bring back the RECLAIM Project for the 2012 SIA Snow Show. Introduced at last year's Snow Show, the RECLAIM Project is a unique design contest that cultivates emerging new talent and encourages environmental awareness. During the SIA Snow Show (Jan. 26-29), three hand-picked aspiring outerwear designers from across the country will compete to produce an original garment created from existing “Reclaimed” materials– creating something NEW with something OLD, doing MORE with LESS resources. The competition will be 72 hrs, Jan 26-28.

Three designers will have the opportunity to make an original outerwear garment from reclaimed materials, trims, and left over items from the 686 production facility. This year's competition will be located in the middle of the Snow Show's snowboard section in booth #3317, allowing for more interaction with the competitors mentors. The RECLAIM Project celebrates the creativity, functionality and longevity of our industry, developing a channel for encouraging and finding new talent.

“We are looking forward to the second installment of the RECLAIM Project at SIA,” says Michael Akira West, president and creative director at 686. “We had a very talented pool of designers enter the contest last year and it made for a full and creative atmosphere. This year, the RECLAIM Project is on the Show floor, so we're hoping to drive even more traffic and attention to the future talent of our industry.”

Snow Show attendees will be able to watch the designers in action and see the live judging by a panel of industry experts. The RECLAIM Project winner will be announced on Saturday, January 28th at 5PM during a party celebrating all the designers and their creations. The winning designer will receive an internship at 686 and many other incredible prizes.

To enter, contestants must submit their design entries to NO LATER THAN JANUARY 9, 2012.

For 24/7 updates on all things 2012 Snow Show, be sure to keep visiting us at:, SIA's Latest or follow SIA insiders on Twitter -- we'll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed. And, if you haven't already, “like” the SIA Facebook page.

– 686 –
Rider owned and operated, Westlife™ Distribution USA LLC is the parent company of 686®. Since 1992, Westlife has provided the riding community with innovative, progressive, and technical apparel and outerwear found in specialty retail locations throughout the world. Log on to for more information

– SIA –
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, and, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587. Phone: 703.556.9020, Fax: 703.821.8276, Email:


SIA Snow Show Returns For Second Run in Denver

SIA Snow Show Returns For Second Run in DenverPlenty of Snow Giving Industry a Reason to Celebrate in 2011From January 27-30, 2011, snow sports representatives from around the globe will take over downtown Denver to do business, network and celebrate their passion for all things more

RECLAIM PROJECT Throws Down Design Challenge at SIA

Hosted by 686, SIA and powered by RECLAIM PROJECT design contest will celebrate emerging designers AND environmental awarenessCan fashion and environmental awareness co-exist? Snow sports industry leaders think so and have created the RECLAIM PROJECT, which will honor more

SIA's Snow Fashion Show Returns

Snow sports industry will flaunt its fashion-savvy, night before Snow ShowOn the evening of Wednesday, January 27, high performance and high style will come together at SIA's Snow Fashion Show. Snow sports manufacturers will show off their latest creations at the Wells Fargo more

SIA Announces Snow Show Sold Out for 2012

While mountain resorts and retail shops across the country have transitioned into summer, SnowSports Industries America (SIA) is thinking SNOW and looking ahead to next year's Snow Show in Denver. Last week, the Show officially reached “sold out” status for exhibitor booth more

Industry Hits the Party Circuit at SIA Snow Show

With two days of the Show checked off, Day Three of the 2012 SIA Snow Show in Denver, Colorado, brought a weekend party vibe to the Show. Some attendees were recovering from the previous evening's festivities, including the SIA Snow Fashion & Trends Show, while others were more

2012 SIA Snow Show Smartphone App is Live

This week, SnowSports Industries America (SIA) went live with its new smartphone application for the 2012 SIA Snow Show. Working with a new developer, Sherpa Solutions, the new SIA Snow Show App taps into dynamic app technology to create a personalized mobile experience for more

Free Lift Ticket Offer Returns for SIA Snow Show Attendees

What has become a tradition for Colorado Ski Country USA (CSCUSA) and SnowSports Industries America (SIA) is back again for attendees of the 2012 SIA Snow Show (Jan. 26-29). Registered attendees get the chance to Ski/Ride the Best of Colorado with free and 2-for-1 lift ticket more

Industry Remains Optimistic, Hopes for Spring Snow SIA Snow Show

Wrapping up the SIA Snow Show's third year in Denver today, the industry seemed hopeful for spring storms and starting fresh next year. The 2012 SIA Snow Show, which ran from January 26-29, brought together snow sports industry reps from around the world to experience the more

Denver Braces for Snow Show Invasion

Retailer pre-registration numbers highest ever for 2012 SIA Snow ShowDenver is preparing for a snow sports invasion officially known as the 2012 SIA Snow Show, hitting the Colorado Convention Center next week. From January 26-29, 2012, the Snow Show will deliver the hottest snow more