MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa.
A proven leader with a track record of growth, Novak brings an extensive background in sales, marketing, brand development and strategy in the outdoor industry and beyond, most recently holding the position of Vice President of Sales at 5.11 Tactical. Previously Novak held leadership positions at Kelty, Mountainsmith and Royal Robbins.
“Sherpa has had so much momentum,” says Kelsie Costa, Sherpa Adventure Gear CEO. “We’re thrilled to channel this energy by bringing Peter to our team. We are looking forward to his leadership at Sherpa Adventure Gear furthering our growth in the outdoor and travel industries.”
Founded by Tashi Sherpa in 2003, Sherpa Adventure Gear designs high-quality and versatile apparel for the global adventurer — whether headed to climb Nepal, trek through South America, or roam the ancient streets of Europe.
“The Sherpa brand has an incredible story, but is still young and has so much potential,” says Novak. “We have a big opportunity to share this story with more people — generating more brand exposure, expanding into new categories and growing the brand here in the North America.”
First established to honor the legendary high-altitude climbers of the Himalayas and provide employment opportunities to hundreds of individuals in Nepal, Sherpa Adventure Gear continues to pay homage to the rich history of Nepal and strives to strengthen the fabric of its families, by providing scholarships for children in remote Himalayan villages and making many products in Nepal.
“As we continue to grow the Sherpa brand in North America, we’re always focused on creating more economic opportunities in Nepal,” says Tsedo Sherpa-Ednalino, Sherpa Adventure Gear COO. “Peter’s proven background in sales and marketing expertise will ultimately help us further our impact in these communities.”
About Sherpa Adventure Gear
In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hillary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company now employs hundreds of individuals in Nepal, creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the company-established Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit sherpaadventuregear.com.