Seed Factory Branding Launches New BlueWater Ropes e-commerce Website


Seed Factory Branding Launches New BlueWater Ropes e-commerce Website

Industry Leading Rope Manufacturer Chooses Seed Factory As Agency Partner To Launch
New Compelling Website and Online Store

ATLANTA, May 1, 2014 – Seed Factory Branding, an advertising and PR agency based in Atlanta, was recently selected by BlueWater Ropes to redesign, develop and launch their new website and e-commerce store. The company’s old website, and the personality it projected, needed a fresh, brand-driven update along with a new CMS platform that could be easily updated and handle the high transaction activity of being one of the largest rope manufacturers in the country.

Because BlueWater Ropes sponsors some of the best rock climbers in the world and has access to amazing photography, the new website emphasizes the sponsored athletes that trust these ropes every time they go on belay. You’ll see a BlueWater rope between the ground and Conrad Anker, Tommy Cladwell, Boone Speed and so many other elite climbers. These climbers perform incredible feats in some of the most beautiful places on earth and Seed Factory wanted to ensure that level of energy and passion was seen at

Robust Platform That Handles High Quantity of Product SKU’s

The new BlueWater Ropes website provides in-depth details on the company’s thirty top climbers and also features an e-commerce store that sells over 150 products, representing 700 SKU’s. BlueWater Ropes sells to consumers as well as work and rescue organizations, including the Military and Police that rely on a top-quality product. “BlueWater Ropes is an established brand and already had good website SEO,” said Mark Sorensen, Creative Director and Partner at Seed Factory Branding. “Within two hours of launching the e-commerce store, the website was handling significant traffic and transactions.”

The website is built on a secure CMS platform that can be easily maintained and also handle the high transactional volume of selling more than seven hundred product variations, which includes a vast selection of ropes, accessories, hardware, webbing and harnesses. The new site features captivating imagery and videos of athletes and the work/ rescue missions who rely on BlueWater Ropes every time they take high-risk climbs.

About Seed Factory Branding, LLC

With headquarters in Atlanta, GA, Seed Factory Branding is an integrated marketing communications agency, which specializes in public relations, advertising, design and digital. Built around smart strategies and memorable creative, we believe communications disciplines should truly work together, seamlessly. An effective, integrated communications strategy will maximize a company’s ROI if using paid, earned or owned media channels correctly. For more information about Seed Factory, visit

About BlueWater Ropes

As a family-owned American rope manufacturer, BlueWater Ropes has climbing in its DNA. The company’s roots trace back to the family textile business that began manufacturing in Georgia in 1903. In 1969, BlueWater Ropes began manufactured the first American-made kernmantle caving rope. BlueWater was the first American rope company to make a dynamic climbing rope and ever since those days, they’ve continued to make their trusted ropes even better. After six consecutive generations in textile manufacturing, BlueWater Ropes is the standard in quality and durability. For more information, visit

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