SealSkinz Launches #IAmEndurance

Author:
Updated:
Original:
Image placeholder title

SealSkinz Launches #IAmEndurance

Campaign Asks, "What Does Endurance Mean to You?"

BROOMFIELD, Colo. - November 13, 2015 - Endurance accessories brand SealSkinztoday released an international, multichannel campaign titled #IAmEndurance. A series of short films and related social media content, the campaign offers inspirational insight into people who have overcome challenges to reach their sporting potential.

The first film in the series, released today, features Sandy Plenty, a 36-year-old British man who at the age of three, was diagnosed with primary pulmonary hypertension in his heart and lungs.

Image placeholder title

By the age of 11, Sandy was a keen sportsman, but he was discouraged from taking part in any competitive sports due to his fragile medical condition and frequent hospital visits. Despite that, he discovered and pursued mountain biking, eventually riding himself off of the organ transplant list and into national competition.

Sandy's inspirational story is told on SealSkinz' YouTube channel.

For more information about the new campaign, interview opportunities, pictures, or product, please contact marketing@sealskinz.com.

# # #

About SealSkinz USA

SealSkinz USA is the North American subsidiary of SealSkinz, the popular British endurance accessories manufacturer. Its motto is, "get out and stay out, whatever the weather." Its products are sold in over 40 countries around the world, and its patented technologies enjoy high demand in outdoor, cycling, hunting/fishing, equestrian, marine, and military markets. SealSkinz is known as the 'go to' product for breathable wet weather protection.

SealSkinz USA, headquartered in Broomfield, Colorado, was established as a wholly owned subsidiary in 2013. Prior to this, SealSkinz products were available in the United States under a private licensing agreement. Now with full control of its sales and marketing efforts, SealSkinz USA is rapidly expanding its US retailer network of premium outdoor specialty stores and independent bicycle dealers. It is also a proud vendor partner of Quality Bicycle Products. More information is available at www.sealskinz.com/US.

Media Contact

Julie Kelly, SOAR Communications, 801.656.0472 x2 (wk) / 760.672.2527 (cell), jkelly@soarcomm.com

Related

SealSkinz

SealSkinz Selects Momentum Media PR for Official US Launch and Agency of Record

Broomfield, CO - SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, has selected Momentum Media PR as its agency of record for public relations and social media. Momentum has been brought onboard to help build awareness around ...read more

Print

SealSkinz Continues to Expand US Presence in 2015 and Adds New Sales Agencies in Key Territories

Broomfield, Colo. (January 21, 2015) - SealSkinz®, makers of premium waterproof, windproof and breathable accessories for the hands, feet and head, continues its strong sales growth in the US and is now adding the Adventure Marketing Group in the Southeast and Cascade Group in ...read more

Screen Shot 2014-06-09 at 11.40.29 AM

SealSkinz Announces a New Brand Identity that Empowers Wearers to Defy the Outdoors

MEDIA CONTACT: Bethany Mousseau Momentum Media PR bethany@momentummediapr.com 617.875.5553 SealSkinz Announces a New Brand Identity that Empowers Wearers to Defy the Outdoors Broomfield, CO (June 9, 2014) - SealSkinz®, makers of waterproof, windproof and breathable accessories ...read more

Print

SealSkinz Continues to Expand US Team with Addition of Key Account Manager

Broomfield, Colo. (April 2, 2015) - SealSkinz®, makers of premium waterproof, windproof and breathable accessories for the hands, feet and head, welcomes Danny Andres to the team as the new Key Account Manager for the US market. The addition of the newly created position will ...read more

SealSkinz Announces New Technology in Their Waterproof Breathable Endurance Accessories

Broomfield, CO (August 5, 2014) - SealSkinz®, leading UK makers of waterproof, windproof and breathable accessories for the hands, feet and head, has announced new technology available in their Fall 2014 product line. Coming on the heels of their recent rebranding, this ...read more

Image placeholder title

More Changes at Bergans USA. Byron McCann Promoted to Marketing Manager

Bergans USA Promotes Byron McCann to Marketing Manager Company president Keith Patterson taps McCann for newly created position LONGMONT, Colo. - March 31, 2016 - Bergans USA today announced the promotion of Byron Caldwell McCann to the newly created position of marketing ...read more

SealSkinz Unveils New Website and Ambassador Program in the US

Broomfield, CO (August 1, 2014) - SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, unveils a new website aligned with the brand’s new look for fall 2014. Serving a global consumer base, SealSkinz created specific sites for the ...read more

Image placeholder title

Bergans of Norway Toughens Environmental Standards with Expedition 2020

Bergans of Norway Toughens Environmental Standards with Expedition 2020 HOKKSUND, Norway - Feb. 9, 2016 - Bergans of Norway has launched 'Expedition 2020', a multi-faceted and comprehensive approach to expand the company's environmental and social responsibility. The program's ...read more

Image placeholder title

SteriPEN Launches New Product Videos Created by Gear Cuts

SteriPEN Launches New Product Videos Created by Gear Cuts Durango, CO (July 28, 2015) - Hydro-Photon, Inc., the makers of SteriPEN, recently hired Gear Cuts to produce specialized product videos featuring their best selling products. The products included in this video lineup ...read more