SealSkinz Launches #IAmEndurance

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SealSkinz Launches #IAmEndurance

Campaign Asks, "What Does Endurance Mean to You?"

BROOMFIELD, Colo. - November 13, 2015 - Endurance accessories brand SealSkinztoday released an international, multichannel campaign titled #IAmEndurance. A series of short films and related social media content, the campaign offers inspirational insight into people who have overcome challenges to reach their sporting potential.

The first film in the series, released today, features Sandy Plenty, a 36-year-old British man who at the age of three, was diagnosed with primary pulmonary hypertension in his heart and lungs.

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By the age of 11, Sandy was a keen sportsman, but he was discouraged from taking part in any competitive sports due to his fragile medical condition and frequent hospital visits. Despite that, he discovered and pursued mountain biking, eventually riding himself off of the organ transplant list and into national competition.

Sandy's inspirational story is told on SealSkinz' YouTube channel.

For more information about the new campaign, interview opportunities, pictures, or product, please contact marketing@sealskinz.com.

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About SealSkinz USA

SealSkinz USA is the North American subsidiary of SealSkinz, the popular British endurance accessories manufacturer. Its motto is, "get out and stay out, whatever the weather." Its products are sold in over 40 countries around the world, and its patented technologies enjoy high demand in outdoor, cycling, hunting/fishing, equestrian, marine, and military markets. SealSkinz is known as the 'go to' product for breathable wet weather protection.

SealSkinz USA, headquartered in Broomfield, Colorado, was established as a wholly owned subsidiary in 2013. Prior to this, SealSkinz products were available in the United States under a private licensing agreement. Now with full control of its sales and marketing efforts, SealSkinz USA is rapidly expanding its US retailer network of premium outdoor specialty stores and independent bicycle dealers. It is also a proud vendor partner of Quality Bicycle Products. More information is available at www.sealskinz.com/US.

Media Contact

Julie Kelly, SOAR Communications, 801.656.0472 x2 (wk) / 760.672.2527 (cell), jkelly@soarcomm.com

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