Sea to Summit adds Insect Shield® repellent technology - SNEWS

Sea to Summit adds Insect Shield® repellent technology

Coolmax® Bag Adaptor, mosquito shelters/head nets and new Bug Wear suit treated with EPA-registered permethrin
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Boulder, Colo., and Salt Lake City, Utah, July 21, 2009 – Sea to Summit, Inc., is adding Insect Shield® technology to a number of new and improved products launched at the Outdoor Retailer Summer Market in Salt Lake City. Each item is featured with and without EPA-registered Insect Shield® permethrin treatment: the single-sized Coolmax® Bag Adaptor, Mosquito Head Nets, single and double-sized Mosquito “Pyramid” Net Shelters, and new single and double-sized Mosquito “Box” Net Shelters. In addition, a new Bug Wear Suit, offered in four sizes and two parts (upper body coverage Bug Jacket and Mitts; lower body coverage Bug Pants and Socks) is designed with ultra-fine No-See-Um mesh treated with Insect Shield’s permethrin to offer added protection from annoying and potentially dangerous insects.

“Sea to Summit chose Insect Shield’s permethrin treatment because it offered proven effectiveness based on years of research and field studies,” said Andrew Dunbar, co-owner of Sea to Summit, Inc.

Permethrin is a man-made/synthetic version of a natural insect repellent found in a certain type of chrysanthemum plant. Permethrin is proven to repel mosquitoes, ticks, ants, flies, chiggers and midges (no-see-ums), including species that can carry Lyme disease, West Nile virus and other diseases. Insect Shield® protection is invisible, odorless, does not change the feel of the garment and lasts through 70 launderings – the expected life of a garment; Insect Shield® gear repellent lasts for 25 launderings.

All products have the same MSRP in the U.S. and Canada; contact Sea to Summit for availability from now through March 2010. Products without InsectShield® will be available in Canada. For updates on InsectShield® product availability in Canada, contact Janine Robertson.

Sea to Summit Inc. brings more than a decade of award-winning innovative essentials to the U.S. For the past 17 years, Sea to Summit, based in Perth, WA Australia, has been the leading designer and manufacturer of lightweight backpacking and adventure travel gear distributed around the globe. As the founding sponsor, Sea to Summit helped introduce the Leave No Trace concept of minimal environmental impact to Australia in 2003. The company was named in honor of co-founder Tim Macartney-Snape’s incredible 1990 solo expedition from the Bay of Bengal in India to the top of Mt. Everest. Whether your adventures take you to the sea or to a summit or places in between, Sea to Summit products will more than earn their space in your bag and gear closet. Find Sea to Summit at retailers coast-to-coast by visiting a list which can be found on www.SeatoSummit.com.

• 2009 European OutDoor Industry Award, Friedrichshafen – for innovation and design,

Big River Tapered Dry Bag

• 2009 Western Australia Telstra Business Awards - AMP Innovation Award – recognizing the inspiration,

success and innovation of savvy small businesses as the key economic engine of Australia

• 2007 Backpacker Editor’s Choice Award Winner – eVent® Compression Sack

• 2006 Backpacker Editor’s Choice Award Winner – UltraSil Stuff Sack

About Insect Shield Technology. Insect Shield® Repellent Apparel technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) through 70 launderings. Insect Shield apparel categories include outdoor, golf, hunting, fishing, and equestrian. Insect Shield® Repellent Gear technology is proven to repel mosquitoes, ticks, flies, and fleas through six months of constant exposure to weathering (sun/rain) Insect Shield gear product categories include camping, patio, beach, pet, and equestrian. Insect Shield technology has the potential to be an important tool in the battle against insect-borne diseases and improve the health of people worldwide. In partnership with a number of agencies and international relief organizations, Insect Shield technology is being used for apparel and other items that people use daily to aid in protection against insects. For more information visit www.insectshield.com. 

For more information, please contact:

Patricia B. (Pat) Smith

OnTarget Public Relations, Denver

303.333.1516 office/303.807.7086 mobile

pat@ontargetpr.net

Shelley Dunbar

Sea to Summit Inc., Boulder

303.440.8977

shelley@seatosummit.com 

Janine Robertson

206.354.9093 mobile

janinerobertson@insectshield.com

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