Buff® Incorporates Insect Shield Repellent Technology in UV Buff

Buff® Headwear, known for their innovative line-up of stylish and multifunctional headwear, continues to deliver with the Insect Shield® UV Buff.

Buff® Headwear, known for their innovative line-up of stylish and multifunctional headwear, continues to deliver with the Insect Shield® UV Buff. Buff Headwear is coveted globally by outdoor enthusiasts who will now be able to focus more on hiking and less on bothersome insects thanks to the added protection of the Insect Shield technology.

Beyond the helping to protect against insects, the Insect Shield UV Buff offers enhanced UV protection, blocking 95-percent of the sun's harmful UV rays. The Insect Shield UV Buff, among other Buff models, comes complete with a non-toxic Polygiene treatment that prevents odor-causing bacteria and leaves your Buff fresh and odorless. Additionally, the CoolMax yams provide moisture wicking, dry comfort.

The Insect Shield process binds insect repellent to fabric to repel mosquitos, ticks, ants, flies, chiggers, midges and no-see-ums. This technology helps protect against insects that carry the West Nile virus, Lyme disease, malaria, dengue fever and other insect-borne diseases.

“The Insect Shield technology is just another value-added feature that will enhance Buff products,” says Shirley Choi Brunetti, Buff general manager, United States.

“For outdoor enthusiasts who are exposed to mosquitoes, ticks and many other annoying insects, the Insect Shield UV Buff is a dream come true since it reduces the need for a topical repellent.”

The Insect Shield technology can endure up to 70 washes, the typical lifetime of a garment. The active ingredient is permethrin, a human-made version of a natural insect repellent found in certain chrysanthemum plants, such as the African Daisy. Permethrin has been successfully used in the United States since 1977 and boasts an excellent safety record. The Insect Shield's Environmental Protection Agency (EPA) registration does not restrict the use and can be worn by infants, children of all ages and women who are pregnant or nursing. Wearing the Insect Shield reduces the need to apply toxic topical repellents to your skin.

Please visit the Buff Social Media Release webpages: one that is biking focused for Interbike 2008 and another that is angling focused for the Fly Fishing Retailer 2008.

About Insect Shield Technology:
In July 2003, Buzz Off Insect Shield®, LLC, introduced the first EPA-registered insect repellent apparel. Insect Shield Repellent Apparel technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, midges and no-see-ums through 70 launderings and for up to six months of constant exposure to weather. Insect Shield apparel categories include outdoor, golf, hunting, fishing, camping, patios, beach, pet and equestrian. In partnership with a number of agencies and international relief organizations, Insect Shield technology is being used for apparel and other items that people use daily to aid in protection against insects. For more information visit the Insect Shield website.

About Buff® Headwear
Original Buff® is based outside of Barcelona, Spain, and opened a U.S. sales office in early 2003. Popular for more than a decade in Europe and used since the show's inception on CBS's Survivor television series, Buff Headwear is distributed in more than 42 countries. Buff performance headwear is all about versatilities and simplicity – one garment serves many functions. Among other uses, a Buff can be worn as a hat, neck gaiter, balaclava, bandana, scarf, hair band, helmet liner, headband, pirate-style cap or as a sun, wind or dust screen. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff Headwear is available in hundreds of styles and designs. For more information on the entire line of Buff performance headwear, call 707.569.9009 or visit the Buff® website.