Buff, Inc. Introduces New Packaging and New POP for 2010

Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, unveils new POP floor and counter displays as well as new packaging to six of its models for 2010.
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MEDIA CONTACT:

Verde PR

Julie Evans

970.259.3555

julie@verdepr.com

SANTA ROSA, Calif. (Jan. 18, 2010) – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, unveils new POP floor and counter displays as well as new packaging to six of its models for 2010. In addition to creating a more unified look across the board for all Buff® models, the new packaging will reduce the Buff® packaging footprint.

“The new look will provide a comprehensive first impression of the Buff® brand and all product offerings,” said Shirley Choi Brunetti, general manager and vice president, United States.

The new packaging depicts graphics and technical features that immediately pop off the slatwall. It also shows enthusiasts in all different activities, wearing Buff® models in a variety of ways.

The new packaging will be featured on the Original Buff®, the UV Buff®, and the UV Buff® with Insect Shield® models beginning in January 2010. The Polar Buff®, Polar Buff® Thermal Pro®, and the Reversible Polar Buff® will don the new packaging beginning in August 2010.

The Wool Buff®, Cyclone Buff®, Headband Buff®, Reversible Headband Buff®, and Reflective Buff® will remain unchanged due to the product’s uniqueness.

In addition, Buff is unveiling new POP displays at Outdoor Retailer Winter Market and the Snowsports Industries of America (SIA) trade shows this January. A new durable 16-hook metal floor display has a swivel base and built-in twin wheel for easy set up. The new display holds 80 all-season units or 64 cold-weather units and stands 62.5-inches high. Signage at the top of each display can be easily updated and changed based on the season and product market.

Buff, Inc. also introduces a new four-hook metal counter display with swivel base. Retailers will be able to easily set this portable, 15-inch tall display on the counter next to register to encourage impulse purchases. The display holds 20 all-season units or 16 cold-weather units.

Buff® continues to produce the highest quality multifunctional headwear on the market. For Fall 2010, the company will introduce many new styles and models, as well as other innovations to its existing product lines.

Please visit the Buff, Inc. website and Social Media Release webpage for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more. And join the conversation on Facebook and Twitter.


About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff, SA Spain, and established its U.S. presence in 2003. Popular for more than a decade in Europe, Buff, Inc. is now distributed in more than 42 countries across the globe. Buff performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, and Gore-Tex Windstopper®, as well as natural fibers like Merino Wool. Buff, Inc. has even brought customers into the design process, allowing them to create custom Buff® models at rates below suggested retail price. For additional information on Buff, Inc. call 707.569.9009 or visit the Buff, Inc. website.

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