Simms introduces new sportswear with insect-repellent technology

No Fly Zone hats, shirts and pants designed to keep anglers insect-free

BOZEMAN, Mont. (For immediate release) – For anglers tired of having black flies and mosquitoes ruin a good day on the water, Simms Fishing Products has the answer: Insect-repelling sportswear that's as functional as it is fishable.

Simms introduces a select new line of sportswear for spring 2010 featuring No Fly Zone™ – a new insect-repellent technology from Burlington® Labs.

No Fly Zoneâ„¢ is an odorless, water-based and biodegradable permethrin-based insect repellent. Offering excellent protection from a wide variety of crawling and flying insects, the technology will be featured in two Simms technical fishing shirts, a pair of zip-off pants and several hats.

Burlington® Labs uses one of the industry's safest methods to bind the insect repellent to the fabric. The patented process gives the fabric a uniform and consistent application of the repellent, which ensures extraordinary performance and durability.

The two long-sleeve shirts will be the Fly Away Solid (three colors) and the Bug Blocker Plaid (three colors), each retailing for $89.95. Like all of Simms' technical fishing shirts, the shirts have features designed by and for anglers.

The Fly Away and Bug Blocker shirts also feature COR3® technology, giving the lightweight shirts maximum sun protection (UPF 50), moisture-management and anti-odor performance unparalleled by any other fishing shirt on the market.

Simms' Fly Away Zip-Off Pant ($89.95) adds another layer of insect protection to the mix. The fast-drying nylon pants that easily convert to shorts are available in two colors and feature adjustable fit at the ankles when the biting bugs are particularly bloodthirsty.

No Fly Zoneâ„¢ will be featured in three hats: The NFZ Sombrero ($39.95), the NFZ Sunshield Hat ($39.95) and the NFZ Cap ($29.95).

The final addition in Simms' bug-fighting arsenal will be the No Fly Zoneâ„¢ Insect Repellent Spray. A sweat proof, DEET-free product derived from all-natural herbs and plant extracts, the 2-ounce spray bottle will sell for $7.95.

About Simms Fishing Products: Established in 1980, Simms Fishing Products is the recognized leader in guide-quality fishing waders, outerwear, footwear and apparel. Their full line of gear is available at specialty and large format retailers nationwide. The No Fly Zoneâ„¢ line will be on display at the annual Fly Fishing Retailer show being held Sept. 10-12 in Denver. For more information on Simms, please visit Media contact is Matt Crawford at Pale Morning media (802-583-6069 or