Soy Genius™ with Insect Shield® Expands Playwear Collection

EPA-registered since 2003, Insect Shield® Repellent Apparel repels mosquitoes, ticks, ants, flies, chiggers and midges/no-see-ums. Repellency lasts through 70 launderings.

SEATTLE, WA – When enjoying the outdoors, parents can't help but be concerned about their children being exposed to pesky, potentially dangerous insects. With threats like West Nile virus and Lyme disease, parents have been faced with the tough decision to put harsh bug repellents directly on their children's skin or just stay indoors. That is why Soy GeniusTM (formerly known as Buggies) teamed up with Insect Shield® to develop a collection of insect-repellent playwear for infants and toddlers. Soy Genius is the only line of Insect Shield apparel for infants and toddlers – the built-in insect repellent provides a carefree outdoor experience, letting parents and little ones focus on their adventures—not bugs.

All Soy Genius products are constructed with their exclusive fabric blend of soy fiber and organic cotton. The fabric is comfortable, durable and naturally wicking. The fabric also provides a UPF 30+ rating as well as antimicrobial properties. It is the perfect fabric to keep children comfortable and protected in the outdoors.

The Soy Genius collection offers adorable and stylish playwear for infants and toddlers with innovative Insect Shield Repellent Technology, providing protection from a variety of bugs – including those that can carry West Nile virus, Lyme disease, malaria and other insect-borne diseases. Insect Shield's patent-pending process binds insect repellent to fabric to repel mosquitoes, ticks, ants, flies, chiggers, midges (no-see-ums). The binding process puts the repellent near the skin, not on it.

The odorless insect protection provided by Insect Shield apparel lasts through 70 launderings: the typical lifetime of a garment. The active ingredient is permethrin, a man-made version of a natural insect repellent found in certain chrysanthemum plants, such as the African daisy. Permethrin has been successfully used in the United States since 1977, with an excellent safety record. Insect Shield's EPA registration does not restrict use of the apparel. Products can be worn by infants, children of all ages, and women who are pregnant or nursing. Wearing Insect Shield apparel reduces the need for topical repellents.

“We are thrilled to be working with Soy Genius to bring Insect Shield protection to a younger generation,” says Rick Hemmerling, Insect Shield Vice President of Business Development. “Soy Genius products will help parents have peace of mind so they can concentrate on enjoying their time with family in the outdoors.”

Soy Genius Insect Shield Products:
The Soy Genius Insect Shield collection consists of Bodysuits, Warmers, Long Sleeve T-shirts, Cargo Pants, Hats and Long-Sleeve Hooded T-Shirts with size offerings for infants and toddlers up to 4T.

About Soy Genius:
Designer and mother of two, Samantha Zepp Asay teamed up with ExOffico Co-Founder and former CEO Joe Boldan to create Soy Genius with Insect Shield - the foremost brand of insect-repellent playwear for infant and toddlers. Utilizing Insect Shield technology the apparel and accessories keep infants and toddlers cute, comfortable and protected from an array of nasty bugs. All Soy Genius products are of the highest quality design and construction; while maintaining an unpretentious attitude of having fun in the outdoors.
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About Insect Shield Technology:
In July 2003, Insect Shield introduced the first EPA-registered insect-repellent apparel. Insect Shield® Repellent Apparel technology provides effective, invisible and odorless protection against mosquitoes, ticks, ants, flies, chiggers, and midges (no-see-ums) through 70 launderings. Insect Shield® Repellent Gear technology is proven to repel mosquitoes, ticks, flies, and fleas through six months of constant exposure to weathering (sun/rain). Insect Shield technology has the potential to be an important tool in the battle against insect-borne diseases and improve the health of people worldwide. In partnership with a number of agencies and international relief organizations, Insect Shield technology is being used for apparel and other items that people use daily to aid in protection against insects. For more information visit:

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