Royal Robbins Introduces Fluorocarbon-free Outerwear for Fall 2017

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Outerwear will be 100% fluorocarbon-free by Spring 2018

SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins’ Fall 2017 line of outerwear will feature a 100% non-fluorinated DWR treatment: an eco-friendly upgrade with the same waterproof performance features of its predecessor.

The heritage apparel brand is in the midst of eliminating all fluorocarbon-based DWR treatments throughout the entire company to combat the negative environmental effects of the toxic by-products that persist in the environment long after the manufacturing process. The outerwear collection, dubbed "Temperate Wear”, is designed for the milder climates of today with the functionality and versatility to go from town to trail.

“Environmental safekeeping is one of our core values and at the very foundation of our brand’s heritage,” said Michael Millenacker, CEO of Royal Robbins. “We are committed to Royal and Liz Robbins’ original vision and are taking steps to be 100 percent fluorocarbon-free by Spring 2018.”

Royal Robbins’ commitment to environmental and social responsibility dates back to before the brand’s birth in the Yosemite Valley in 1968, when Royal himself made the first major clean climbing ascent in the United States on the Nutcracker route. Today, Royal Robbins is doubling down on its founder’s original commitment to environmental preservation by eliminating harmful fluorinated DWR treatments, partnering with bluesign system and adhering to its detailed Code of Conduct.

Royal Robbins’ new, non-fluorinated DWR treatment is available in six styles. All jackets feature the heritage brand’s “Go Everywhere” aesthetic that’s embedded with key performance features that allow you to easily transition from the office to the trail.

Waterproof Three for All Jacket, $279
Wear the breathable outer shell for wet weather, the Timberline liner on cool, dry days, or zip the liner into the shell for the ultimate in cold weather protection. An adjustable drawstring hood and sleeve cuffs provide a customizable fit while the brushed wool-like outer face adds an urban aesthetic. State-of-the-art eco-friendly, non-fluorinated DWR treatment keeps the user dry.

Astoria Waterproof Jacket, $149
State-of-the-art eco-friendly, non-fluorinated DWR technology keeps the wearer dry in this slim, waterproof breathable jacket. Subtle herringbone pattern adds a lifestyle aesthetic while multiple pockets add strategic organization. Features anti-odor technology, adjustable drawstring hood and sleeve cuffs with cozy, brushed tricot hand-warmer pockets.

Oakham Waterproof Jacket, $109
Four-way stretch rain jacket takes clever designs to new levels with a state-of-the-art eco-friendly, non-fluorinated DWR technology. A matte finish modernizes the traditional silhouette while refined features add function, reduce weight and make it easy to pack into its own hand pocket. Zippered hand pockets and drawstrings allow the user to customize the hood’s fit. A chin guard protects against chafing.
Also available in women’s. 

Astoria Waterproof Jacket, $179
A waterproof insulated jacket with a feminine, hourglass silhouette that boasts Royal Robbins’ new state-of-the-art, non-fluorinated DWR. Subtle herringbone pattern adds urban flair while anti-order technology fights stink. Two snap secured hand pockets and one zippered chest pocket provide the wearer with ample organization. Adjustable drawstring hood and interior waist system allow for a customized silhouette.

Roads End Coat, $149
An insulated jacket with a feminine, hourglass silhouette designed for everyday use. Royal Robbins combines state-of-the-art, non-fluorinated DWR with a 50% recycled 100-gram fill body and 80-gram fill sleeve for optimal combination of eco-friendly performance. Anti-order lining fights against stink.

About Royal Robbins® 
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Fall/Winter line, please visit www.royalrobbins.com

MEDIA CONTACT:
Christina Erb LoVullo
Verde Brand Communications
christina@verdepr.com
319.310.1415

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