Royal Robbins® Unveils the Historical Timeline of Founders Royal and Liz Robbins

Author:
Updated:
Original:

SAN FRANCISCO, Calif. (Aug. 26, 2016) — Royal Robbins today revealed the storied timeline of legendary founders, Royal and Liz Robbins.

timeline

“Royal Robbins has inherited this rich history that we feel is our duty to keep alive,” said Michael Millenacker, CEO of Royal Robbins. “We are excited to reinvigorate iconic rock climbers Royal and Liz Robbins’ beloved heritage apparel brand to its original potential.”

The timeline walks visitors through Royal’s childhood, his and Liz’s big wall climbs in Yosemite and the inception of their brand of much needed outdoor apparel when there were no options outside of army surplus gear.

Robbins was one of the first and most vocal proponents of clean climbing. In 1967, he and his wife, Liz, made the first ascent of Nutcracker in the Yosemite Valley using only removable nuts for protection. It was the first climb of its kind in the United States. In May 1967, Robbins advocated using nuts rather than pounding pitons into the granite cracks in his seminal article in Summit Magazine.

Millenacker served as Royal Robbins’ director of sales and marketing in the 1990s, reporting directly to Royal. In late 2015, he returned to the heritage brand after serving as president of Eagle Creek and vice president of sales at The North Face. Millenacker is committed to re-awakening the brand’s storied history and sustainability efforts.

“We are excited to move forward with revitalizing the brand,” said Millenacker. “Paying homage to its legacy is an integral part of that.”

Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad, as well as online at https://www.royalrobbins.com.

About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality active lifestyle clothing and commitment to environmental and social responsibility, innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com

MEDIA CONTACT:
Christina Erb LoVullo
Verde Brand Communications
christina@verdepr.com
970.366.4579, 156

Related

LizRobbins

Royal Robbins® Taps Co-Founder Liz Robbins as Advisor

Royal Robbins, LLC announced today that climbing pioneer Liz Robbins, co-founder of the company and former head of design, is rejoining the heritage apparel brand as a trusted advisor. “It’s exciting to be back working with the company Royal and I founded. Our guideline, style ...read more

logo_royalrobbins_1+

Royal Robbins® Stocks New Talent in Global Management Positions

Additions to the leadership team will drive innovation and strong consumer connections globally SAN FRANCISCO, Calif. (June 16, 2016) — Royal Robbins today announced several new additions to the leadership team under new CEO Michael Millenacker in design, marketing, sourcing and ...read more

RRrewear

Royal Robbins® Launches Clothing Recycling Initiative

Royal’s Rewear Program works to shift consumer behavior in the direction of recycling and reselling clothing SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending ...read more

RR

Royal Robbins® Becomes bluesign® System Partner, Signs OIWC Pledge for Gender Diversity

SAN FRANCISCO, Calif. (March 29, 2016) — Royal Robbins’ commitment to environmental and social responsibility dates back to the brand’s birth in the Yosemite Valley in 1968. Today, thanks to newly appointed CEO Michael Millenacker, Royal Robbins is doubling down on its founder’s ...read more

logo_royalrobbins_1+

Royal Robbins Announces New Sales Leadership for the Rockies, the Great Lakes and Additional Presence in the Southeast

SAN FRANCISCO, Calif. (November 14, 2016) — Royal Robbins welcomes new sales leadership and additional sales support for the Rocky Mountain, the Great Lakes and Southeast territories. Royal Robbins appointed Joe Stintzi, owner and principal at The Stintzi Group, to the Great ...read more

Untitled

Royal Robbins® Names Joseph Brunetti Chief Financial Officer

Brunetti will drive strong consumer profitability globally SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins today named Joseph Brunetti chieffinancial officer. Brunetti brings with him an extensive background of leading teams in general management, finance, sales, strategic ...read more

EcoDWR pic2

Royal Robbins Introduces Fluorocarbon-free Outerwear for Fall 2017

Outerwear will be 100% fluorocarbon-free by Spring 2018 SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins’ Fall 2017 line of outerwear will feature a 100% non-fluorinated DWR treatment: an eco-friendly upgrade with the same waterproof performance features of its ...read more

LBraund_headshot

Royal Robbins Selects Liz Braund as Vice President of Merchandising and Design

Royal Robbins, a heritage outdoor apparel brand based in Northern California, has announced industry veteran Liz Braund will be joining as Vice President of Merchandising and Design. Braund will be responsible for product development and innovation for Royal Robbins worldwide. ...read more

beattheheat

Royal Robbins® launches “Beat the Heat” brand campaign with innovative fabric technologies

SAN FRANCISCO, Calif. (July 27, 2016) —Royal Robbins announced the launch of a major new brand campaign – “Beat the Heat” with four innovative fabric technologies for Spring 2017: Wick-ed Cool™, Cool Mesh, Diablo and Hempline™. “Royal Robbins’ trademarked Go Everywhere® ...read more