“Royal Robbins has inherited this rich history that we feel is our duty to keep alive,” said Michael Millenacker, CEO of Royal Robbins. “We are excited to reinvigorate iconic rock climbers Royal and Liz Robbins’ beloved heritage apparel brand to its original potential.”
The timeline walks visitors through Royal’s childhood, his and Liz’s big wall climbs in Yosemite and the inception of their brand of much needed outdoor apparel when there were no options outside of army surplus gear.
Robbins was one of the first and most vocal proponents of clean climbing. In 1967, he and his wife, Liz, made the first ascent of Nutcracker in the Yosemite Valley using only removable nuts for protection. It was the first climb of its kind in the United States. In May 1967, Robbins advocated using nuts rather than pounding pitons into the granite cracks in his seminal article in Summit Magazine.
Millenacker served as Royal Robbins’ director of sales and marketing in the 1990s, reporting directly to Royal. In late 2015, he returned to the heritage brand after serving as president of Eagle Creek and vice president of sales at The North Face. Millenacker is committed to re-awakening the brand’s storied history and sustainability efforts.
“We are excited to move forward with revitalizing the brand,” said Millenacker. “Paying homage to its legacy is an integral part of that.”
Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad, as well as online at https://www.royalrobbins.com.
About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high-quality active lifestyle clothing and commitment to environmental and social responsibility, innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com
Christina Erb LoVullo
Verde Brand Communications