Royal Robbins® Becomes bluesign® System Partner, Signs OIWC Pledge for Gender Diversity

Author:
Updated:
Original:

SAN FRANCISCO, Calif. (March 29, 2016) — Royal Robbins’ commitment to environmental and social responsibility dates back to the brand’s birth in the Yosemite Valley in 1968. Today, thanks to newly appointed CEO Michael Millenacker, Royal Robbins is doubling down on its founder’s original commitment to environmental preservation by signing on as a bluesign System Partner.

 Royal Robbins, who made the first solo ascent of El Capitan in 1961, was a pioneer of clean climbing and sustainability

Royal Robbins, who made the first solo ascent of El Capitan in 1961, was a pioneer of clean climbing and sustainability

Iconic rock climber Royal Robbins was one of the first and most vocal proponents of clean climbing. In 1967, he and his wife, Liz, made the first ascent of Nutcracker in the Yosemite Valley using only removable nuts for protection. It was the first climb of its kind in the United States. In May 1967, Robbins advocated using nuts rather than pounding pitons into the granite cracks in his seminal article in Summit Magazine.

“Environmental safekeeping is the core foundation of our brand’s heritage,” said Millenacker. “We are devoted to continuing and expanding on Royal and Liz’s original vision. We are committed to social responsibility and are taking several steps to improve our day-to-day business.”

Royal Robbins is committed to minimizing the environmental and social impacts typically associated with apparel production. Royal Robbins partnered with bluesign in order to evaluate and reduce its textile production and manufacturing chain’s environmental impacts. Millenacker will work with factory partners to improve performance and reduce impacts in resource and energy productivity, consumer safety, water emissions, air emissions, and occupational health and safety.

Royal Robbins has long adhered to a detailed Code of Conduct and requires that its manufacturing partners be committed to the same principles as well, including ethical standards, fair labor practices, anti-discrimination measures, and environmental safekeeping. To ensure compliance, Royal Robbins conducts annual audits through third-party social compliance auditing firms.

 Michael Millenacker, CEO of Royal Robbins, commits to sustainability and social responsibility

Michael Millenacker, CEO of Royal Robbins, commits to sustainability and social responsibility

Millenacker knows firsthand the importance of environmental and social responsibility to the Robbins’ and their brand. He served as Royal Robbins’ director of sales and marketing in the 1990s, reporting directly to Royal. In late 2015, he returned to the heritage brand after serving as president of Eagle Creek and vice president of sales at The North Face. Millenacker is committed to following in the Robbins’ footsteps and extending this responsibility ethic to all aspects of the heritage apparel brand.

In January 2016, Millenacker signed the Outdoor Industries Women’s Coalition’s CEO Pledge to support a more sustainable industry built on gender diversity and inclusiveness.

Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad.

About Royal Robbins®

Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor and travel apparel. The brand has gained worldwide recognition for its high quality active lifestyle clothing and commitment to innovation, style, and utility with a connection to the outdoor customer. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins’ collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To view their new Spring/Summer line, please visit www.royalrobbins.com

MEDIA CONTACT:
Christina Erb LoVullo
Verde Brand Communications
christina@verdepr.com
970.366.4579, 156

Related

timeline

Royal Robbins® Unveils the Historical Timeline of Founders Royal and Liz Robbins

SAN FRANCISCO, Calif. (Aug. 26, 2016) — Royal Robbins today revealed the storied timeline of legendary founders, Royal and Liz Robbins. “Royal Robbins has inherited this rich history that we feel is our duty to keep alive,” said Michael Millenacker, CEO of Royal Robbins. “We are ...read more

LizRobbins

Royal Robbins® Taps Co-Founder Liz Robbins as Advisor

Royal Robbins, LLC announced today that climbing pioneer Liz Robbins, co-founder of the company and former head of design, is rejoining the heritage apparel brand as a trusted advisor. “It’s exciting to be back working with the company Royal and I founded. Our guideline, style ...read more

MMillenacker

Michael Millenacker Appointed CEO of Royal Robbins

San Francisco, California – Bruckmann, Rosser, Sherrill & Co. (“BRS”), a New York-based private equity firm, announced today that Michael Millenacker has rejoined Royal Robbins as its new CEO, effective immediately. In his new role, Millenacker will be responsible for developing ...read more

berghaus bluesign system partner

Berghaus joins the bluesign® system

Leading outdoor brand Berghaus has announced that it has joined the international bluesign® sustainability system. The development is part of an ongoing program designed to eliminate harmful substances from the firm’s supply chain, by identifying and working with responsible ...read more

RRrewear

Royal Robbins® Launches Clothing Recycling Initiative

Royal’s Rewear Program works to shift consumer behavior in the direction of recycling and reselling clothing SAN FRANCISCO, Calif. (July 13, 2016) — Returning to the company’s roots built upon environmental reverence and safekeeping, Royal Robbins takes a stance against sending ...read more

Untitled

Royal Robbins® Names Joseph Brunetti Chief Financial Officer

Brunetti will drive strong consumer profitability globally SAN FRANCISCO, Calif. (January 5, 2017) —Royal Robbins today named Joseph Brunetti chieffinancial officer. Brunetti brings with him an extensive background of leading teams in general management, finance, sales, strategic ...read more

logo_royalrobbins_1+

Royal Robbins® Stocks New Talent in Global Management Positions

Additions to the leadership team will drive innovation and strong consumer connections globally SAN FRANCISCO, Calif. (June 16, 2016) — Royal Robbins today announced several new additions to the leadership team under new CEO Michael Millenacker in design, marketing, sourcing and ...read more

Pinneco_Logo_01

2012.12.10 - Pinneco Research Limited Signs bluesign® System Partner Agreement

______________________________________________________________________________________________News Release Media Contact │ Joey KwanBranding & Communication OfficerPinneco Research Ltd.joey.kwan@pinneco.com Pinneco Research Limited® Signs bluesign® System Partner Agreement HONG ...read more

Berkeley Residents Show Strong Support for Royal Robbins’ Clothing Recycling Initiative

SAN FRANCISCO, Calif. (Sept. 27, 2016) —Royal Robbins returns to its environmental safekeeping roots with itsRoyal’s Rewear Program, a new recycling program that takes a strong stance against sending used clothing to landfills. The Royal Robbins store in Berkeley is proving to be ...read more