Reynolds Cycling Updates Ride to Decide Demo Program - SNEWS

Reynolds Cycling Updates Ride to Decide Demo Program


Reynolds matching dealer preseason orders while including All Roads, Aero, and Black Label product lines

Sandy, Utah (Sept. 7, 2016) – Reynolds Cycling’s Ride to Decide demo ride program is updated moving into 2017 with benefits for both the consumer and dealer.

Ride to Decide gives consumers the chance to take home a set of Reynolds premium carbon fiber wheels to try before they buy, without risk or obligation of purchase. Riders will be eligible for a $100 check rebate from Reynolds Cycling and one year of Reynolds Assurance Program complementary coverage when they choose to buy a set of Reynolds wheels after a registered demo.

For 2017, Reynolds is matching dealer preseason orders in a buy one get one fashion, in effect doubling what a dealer is eligible for in the preseason program. “We are serious about the program—and we know our customers will be too. Matching preason orders from our dealers is our way of showing them the support and backing we provide,” said Mike Dufner, CFO of Reynolds Cycling.

With the program now global, more cyclists worldwide have the opportunity experience what premium carbon wheels can do to their riding. “We wanted every single one of our dealers around the world the opportunity to offer their customers peace of mind before committing,” said Dufner.

New to the program in 2016, the retail employee who registers a Ride to Decide demo will be rewarded with a $50 check directly from Reynolds once the wheel purchase is registered. 

“Ride to Decide gives potential buyers a chance to put Reynolds wheels on their own bike to feel the superior ride quality of our wheels,” cited Dufner. “We also want to give credit to the shop employees who help drive the program, and a direct incentive is our way to thank them for their participation in Ride to Decide.”

About Reynolds Cycling:

Reynolds Cycling engineers and manufactures premium carbon composite bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. For more information, visit

Media Contact:

Nick Ranno | Verde Brand Communications |


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