Primaloft® Silver Insulation Active Now Bluesign® and Oeko-Tex® Certified

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Success Continues for Only Insulation Solution Offering Both Breathability and Unmatched Thermal Properties

LATHAM, N.Y. – JUNE 2015:PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, announces that its latest innovation PrimaLoft® Silver Insulation Active is now bluesign® and OEKO-TEX® Standard 100 approved. New styles from brand partners utilizing PrimaLoft® Silver Insulation Active for Spring ’16 will be on display at Outdoor Retailer Summer Market at PrimaLoft booth #40043.

PrimaLoft® Silver Insulation Active is the only insulation solution offering both high breathability and unmatched thermal properties, designed specifically for high-output adventures. This soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity. With an industry-leading warmth-to-weight ratio, the construction of PrimaLoft® Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable, warm and dry. PrimaLoft® Silver Insulation Active allows product designers to utilize a much wider variety of breathable shell and liner fabrics, resulting in more year-round choices for manufacturers and consumers.

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“Following the successful launch of PrimaLoft® Silver Insulation Active for Fall/Winter 15, we now have these important accreditations for our unique innovation.” said Mike Joyce, president and CEO of PrimaLoft. “As a responsible manufacturer and supplier to the outdoor industry, we are devoted to meeting the highest standards of worker safety, human rights, and ethical environmental and supply chain practices. Achieving these important standards assures consumers, brand owners and retailers that PrimaLoft is a trusted partner with products that not only perform to the highest standards but also adhere to strict ethical guidelines.”

Terry Stephenson, International Marketing Manager at Montane, who is using PrimaLoft® Silver Insulation Active in its new Fireball Verso Pull-On for FW 2015 and SS 2016, also commented: “PrimaLoft® Silver Insulation Active allows us much more freedom to use high CFM, breathable fabrics within our insulation range. Using this unique insulation allows the wearer maximum versatility, meaning they can enjoy the highest breathability and gain the unmatched thermal benefits of the PrimaLoft® Silver Insulation Active - perfect for a range of fast and light outdoor activities.”

Respected international brand partners using PrimaLoft® Silver Insulation Active include: 4F, Bogner, Cross, Cabelas, CMP/Campagnolo, Carpus, Castelli, Direct Alpine, Dunderdon, Eddie Bauer, Eider, Helly Hansen, Houdini, LL Bean, La Sportiva, Martin Margiela Men, Musto, Montane, Marmot, Norrona, Rapha, Salomon, Sportful, Under Armour, Vaude and Zilli.

About PrimaLoft, Inc.

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™

About bluesign

bluesign technologies AG was founded in 2000, with headquarters in Switzerland. Since then, the bluesign standard has been adopted by different worldwide leading textile manufacturers. Various significant key players of the chemical and machine industry rely on the bluesign standard and endorse it as bluesign supporters. Several well-known brands of the sporting goods and fashion industry benefit as bluesign members of the extensive knowledge of bluesign technologies. The independent bluesign® system pursues the unique approach to minimize the environmental impact throughout the production process. The so-called Input Stream Management ensures that all during the production process applied substances and raw materials are already verified in advance of the production. Instead of testing finished products, bluesign® system is applied at the point where the production starts. Suppliers, manufacturers, retailers and brands have to go through rigorous tests in order to verify compliance with bluesign® criteria. Stating the principles and monitoring the implementation of the bluesign® system, bluesign technologies AG encourages the textile industry to increase their efforts in sustainable processes. www.bluesign.com

About OEKO-TEX® Standard 100

The International OEKO-TEX® Association, headquartered in Zurich, Switzerland, was founded in 1992 by the Austrian Textile Research Institute and the German Hohenstein Research Institutes. Currently, its membership includes 15 well-known textile research and test institutes in Europe and Japan, with representative agencies and contact offices in over 60 countries worldwide.The OEKO-TEX® Standard 100 is a globally uniform testing and certification system for textile raw materials, intermediate and end products at all stages of production with the aim of completely eliminating harmful substances. To date, more than 125,000 OEKO-TEX® Standard 100 certificates have been issued and millions of products have been market with the OEKO-TEX® label. The slogan “Confidence in Textiles” has become a synonym worldwide for responsible textile production, safety and transparency, for industry and retailers throughout the textile manufacturing chain as well as for users of fashionable, functional and colorful textiles. According to surveys, this proven safety of textile products are more important to consumers than price, functionality or brand. Widespread use and customer awareness of the OEKO-TEX® Standard 100 contribute to the OEKO-TEX® label now having a status similar to that of a brand name and being actively requested by consumers.www.OEKO-TEX.com

Press Contact:

Charlotte Daher de Garcia
CGPR
charlotte@cgprpublicrelations.com
781.639.4924 

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