Contact: Eleanor Sachs, CGPR
781-639-4924, Ext. 113
PRIMALOFT, INC. INTRODUCES PRIMALOFT® SILVER INSULATION ACTIVE SOLUTION FOR HIGH-OUTPUT ACTIVITIES
Proprietary Insulation is Latest Technological Advancement from PrimaLoft; Debuts at Outdoor Retailer Winter Market 2015
LATHAM, N.Y. (DECEMBER 18, 2014) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, continues its debut of proprietary technologies with the launch of PrimaLoft® Silver Insulation Active, an insulation solution offering breathability and unmatched warmth that is designed specifically for high-output adventures. The construction of PrimaLoft® Silver Insulation Active enables excess heat and moisture to escape, keeping the user comfortable and dry, while also allowing product designers to utilize a much wider variety of breathable outer and liner fabrics, resulting in more year-round choices for manufacturers and consumers.
“At PrimaLoft, innovation is our lifeblood,” said Mike Joyce, president and CEO of PrimaLoft. “We devote extensive time and resources for research and development to solve problems for outdoor devotees participating in a variety of activities and experiencing a wide range of climates. PrimaLoft® Silver Insulation Active opens up a new category for us because it answers the challenge of keeping consumers warm and dry during high-aerobic activities. Whether consumers are running, ski touring or finding fresh tracks in the backcountry, this soft, packable and water-resistant insulation regulates wearers’ comfort levels during intense activity. Its versatility and thermal efficiency enable consumers to wear PrimaLoft® Silver Insulation Active all year long without having to repeatedly put on and take off layers during an adventure, so they can remain in their comfort zone sweet spot and stay in the moment.”
A proprietary finish and manufacturing process locks tiny PrimaLoft® fibers in place, preventing them from migrating through fabrics thus allowing usage with more breathable, open weave materials. This construction allows PrimaLoft® Silver Insulation Active to be paired with a wide variety of shell and liner fabrics, including those with high breathability, as well as varying colors, fibers and design structures. The addition of PrimaLoft® Silver Insulation Active to the company’s product line-up offers its global brand partners the opportunity to create extensions within their lines for a wider variety of activity-based goods.
“PrimaLoft® Silver Insulation Active brings greater thermal attributes to active insulation,” said Brian LaPlante, Marmot’s category manager. “Our product development team was especially excited about its versatility, and the fact that they are not limited in fabric choices for the best in aesthetic and performance design. We continue to hear from our customers that they are seeking apparel to keep them comfortable in extreme, high-octane activities. PrimaLoft® Silver Insulation Active is absolutely the best solution we can deliver them.”
Launch partners for PrimaLoft® Silver Insulation Active include Helly Hansen, Houdini, L.L.Bean, Lands’ End, Mammut, Marmot, Montane, Musto, Norrona, Odlo, Puma, Roots, Under Armour and Vaude; fall ’15 samples will be on display during January’s Outdoor Retailer Winter Market at Booth #39043.
About PrimaLoft, Inc.
PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association and the Sustainable Apparel Coalition’s Higg Index. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram.
PrimaLoft®, Feel the Performance™