Outdoor Retailer Launches Media Preview at Winter Market 2015

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Outdoor Retailer Launches Media Preview at Winter Market 2015

Attending journalist to get sneak peek at innovative new product and gear

San Juan Capistrano, CA, December 1, 2014—As the outdoor industry convenes to meet face-to-face to plan for the year ahead, Outdoor Retailer Winter Market is pleased to announce the launch of an all new Media Preview event. Journalists attending the show will have exclusive access to preview some of the latest products and new exhibitors in the outdoor industry.

The Media Preview will be held the day before the show opens—from 5:00-7:00 p.m. on Tuesday, January 20, 2015 at the Salt Palace Convention Center in Meeting Room 250. The Media Preview will feature as many as 30 companies, each with a table top display to present their new products to the industry.

In addition to the product preview, Outdoor Retailer has partnered with the Outdoor Industry Association to provide market data and outdoor consumer insights to journalists in attendance. This information will highlight retail sales, participation metrics and outdoor trends which will provide foundational content for attending journalists.

“This event will give brands a unique platform to meet one-on-one with the media prior to show opening,” said Kate Lowery, Director of PR and Communications for Outdoor Retailer. “Journalists in attendance will not only get early access to the innovative new gear, products and brands, but they will also gain greater insight into industry and consumer trends provided by our association partner, OIA.”

Journalists will be able to meet with the participating brands at their convenience during the two-hour event. Beverages and light snacks will be served, as well. Free shuttles will be provided for those journalist arriving from the All Mountain Demo.

Media interested in attending should RSVP by January 5, 2015 to Kate Lowery, Director of Public Relations and Communications, at kate.lowery@emeraldexpo.com.

 A limited number of sponsorship table opportunities are available for the Media Preview and can be purchased directly through the Outdoor Retailer account executives. Please contact Krista Dill, Sales Director, at 949-226-5728/ krista.dill@emeraldexpo.com for more information.

Outdoor Retailer Winter Market will stage January 21-24, 2015 at the Salt Palace, Salt Lake City, Utah. To attend Outdoor Retailer, register online at www.outdoorretailer.com.


About Outdoor Retailer
Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry. 

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

For media inquiries: 

Kate Lowery

Director of Public Relations and Communications