NRS + American Rivers Celebrate the Important Places at Outdoor Retailer Summer Market

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SALT LAKE CITY, Utah — NRS is teaming up with American Rivers at Outdoor Retailer to celebrate the rivers, creeks and canyons that feed our soul and our spirit of adventure.

WHEN: Thursday, August 6 // 4:30 to 6:30pm WHERE: NRS Booth #33061

Please join NRS and American Rivers for a happy hour celebration at Outdoor Retailer to share your story and to learn more about how we can all work together to save the places that matter most. Donate $10 to pick up a Klean Kanteen steel pint, an American Rivers membership and entry into a raffle to win a framed photograph from the film, The Important Places.


Earlier this year, NRS teamed up with American Rivers and Chaco to support the film, The Important Places, by Forest Woodward and Gnarly Bay Productions. This beautiful story of a father and son rediscovering the important places together captured audiences at film festivals and on their home screens nationwide, winning the Most Inspiring Award at 5Point Film Festival and earning a Vimeo Staff Pick. Filmmaker Forest Woodward will be on hand for the event and The Important Places will be screening in the NRS booth.

This film helped to shine a light on America’s Most Endangered River® of 2015: the Colorado River in the Grand Canyon, which is under threat from a massive construction project, mining pollution and groundwater depletion.

Watch the film online here:

In addition to celebrating The Important Places at Outdoor Retailer, this new partnership aims to continue the celebration and continue to tell the stories of America’s favorite rivers and streams—and redouble efforts efforts to protect them. NRS is a proud new partner of the American Rivers National River Cleanup®.

Contact: Emily Nuchols // // 360.510.8696


NRS is a leading manufacturer high-performance inflatable boats and SUP Boards, and of rugged, innovative gear for anyone seeking adventure on the water. Founded 1972, 100% employee-owned NRS has become a major force in the outdoor industry, inspiring and equipping countless paddlers in the U.S. and around the world. Learn more at

American Rivers protects wild rivers, restores damaged rivers, and conserves clean water for people and nature. Since 1973, American Rivers has protected and restored more than 150,000 miles of rivers through advocacy efforts, on-the-ground projects, and the annual America’s Most Endangered Rivers® campaign. Headquartered in Washington, DC, American Rivers has offices across the country and more than 200,000 members, supporters, and volunteers. Learn more at