Newton Running Celebrates GoPro IRONMAN World Championship with Limited-Edition Trainers - SNEWS

Newton Running Celebrates GoPro IRONMAN World Championship with Limited-Edition Trainers


OCTOBER 8, 2013 (Boulder, CO)—Newton Running, official footwear and run course sponsor of IRONMAN® U.S. Series, is launching a limited-edition IRONMAN Elite Trainer on October 8 in celebration of next week’s GoPro® IRONMAN World Championship in Kailua-Kona, Hawai`i. Newton Running pro triathletes Craig (Crowie) Alexander, a five-time IRONMAN World Champion and Brit Rachel Joyce, a rising star poised for greatness, will both be gunning for the podium wearing personalized versions of the IRONMAN Elite Trainer bearing their names.


“Newton Running got its start by selling shoes at IRONMAN events, so to become the organization’s official footwear sponsor and partner of the IRONMAN Foundation’s ambassador triathlon team seven years later is a true honor,” says Newton Running President Craig Heisner. “To celebrate, we produced 3,000 pairs of the IRONMAN Elite shoe, which will be on sale at select IRONMAN events and on our website, which we expect to sell out quickly.”

The week of the GoPro IRONMAN World Championship, Newton Running is broadcasting online athlete interviews from Kona with some of the sport’s biggest names. Follow Newton Running on Facebook, YouTube, Twitter or Google+ and the hashtag #HelloBetter to receive updates to learn when and where to watch online.

Newton Running Events at Kona:

  • Tuesday, October 8: From 6 - 7 pm, pro athletes Chris Legh, Chris McDonald, Rachel Joyce, Tim Berkel will be signing autographs at the Newton booth.
  • Wednesday, October 9: Chris McDonald interviews Newton Running triathlete Chris Legh of Australia about his Kona preparations and race-day expectations.
  • Thursday, October 10: Newton Running athlete Tim Berkel interviews Newton ambassador Ivan O’Gorman.
  • Sunday, October 13: Newton Running is hosting post-race interviews with Craig Alexander and Rachel Joyce.

Also launching today is a daily instant-win sweepstakes for a pair of IRONMANElite Trainers. To enter, visit Newton Running or IRONMAN Facebook pages to enter between October 8 and November 8.

The IRONMAN Elite Trainer features a race-specific fit and a streamlined midsole similar to that of the Newton’s Distance Trainer, creating a lightweight, highly responsive shoe that tips the scales at 7.2 ounces for men, 6.2 ounces for women. It features an elastic lacing system and a reflective official IRONMAN “M-dot” logo on the heel. The $155 limited-edition IRONMAN Elite is first available at the GoPro IRONMAN World Championship IRONMAN Village and starting December 1 will be available on

About Newton Running
Boulder, Colorado-based Newton Running is the leader in performance running shoes that are designed to actively support and strengthen natural running motion. Newton Running’s patented Action/Reaction™ technology provides highly responsive cushioning and protection plus ground feel, minimal heel-to-toe drop and lightweight comfort. Newton Running form clinics, hosted in partnership with specialty running retailers worldwide, help runners learn their natural running motion. Newton Running is proudly committed to social responsibility and supports numerous charitable organizations.



Newton Running Restructures Sales Team to Support Rapid Growth

Tom Curran moves into new role as Director of Sales, Specialty Running (Boulder, Colo.)—Newton Running, the leading developer of athletic footwear designed to support and strengthen natural running motion, is restructuring its sales team to support the brand’s ambitious growth more


Zoot Sports To Unveil Limited Edition Line at Iconic Kona Ironman World Championships

Carlsbad, Calif. (Sept. 9, 2013) – Zoot Sports, a global leader in endurance sports and makers of elite performance apparel, footwear, wetsuits and accessories, returns to the rugged coastline of Hawaii’s Big Island to celebrate its 30th birthday during the world’s most punishing more


Newton Running Launches BoCo AT Trail Running Shoe

Newton’s first dedicated trail shoe was inspired by Boulder, Colorado’s famous trails (Boulder, Colo.)—Newton Running, manufacturer of performance running shoes that support the most efficient running motion, is launching its first dedicated trail running shoe, the BoCo AT, this more


Newton Running Sponsors Pro Triathlete Timothy O’Donnell

Top American at the 2013 Ironman World Championships joins Newton’s pro athlete team (Boulder, Colo.)—Newton Running, the official run course and shoe sponsor of IRONMAN® in the United States, today signed a one-year contract with professional triathlete Timothy O’Donnell, who more


Newton Running Launches Distance Elite Racing Shoe

Newton Running Elite racing team score numerous wins wearing the Distance Elite (Boulder, CO)—After months of extensive testing by members of the Newton Running Elite racing team, Newton Running, manufacturer of performance running shoes that support the most efficient running more


Newton Running Marketing Campaign Invites Runners to “Fly Their Freak Flag”

Campaign celebrates the uniqueness of the Newton tribe and products (Boulder, Colo.)— Newton Running, manufacturer of performance running shoes that support the most efficient running motion, is launching a new brand campaign this summer that encompasses the complete Newton more


Rudy Project Goes for #5 in a Row at IRONMAN® World Championships Presented by GoPro®

FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, a dominant force in the world of triathlon, is attempting to break all records and reign supreme another year as LAVA Magazine’s #1 Most Worn Helmet at the IRONMAN® World Championships Presented by GoPro®. For the last four more

Mike Nesladek Joins Newton Running as Vice President of Marketing

(BOULDER, CO)— Newton Running, the leading performance running shoe brand that promotes gait efficiency, has hired Mike Nesladek as vice president of marketing. Nesladek, with fifteen plus years of marketing experience, joins Newton from Anheuser-Busch InBev, where he spent over more

Newton Running and Destination Races Form Partnership

Newton Running of Boulder, Colorado, and Sonoma, California-based Destination Races have announced a new partnership making Newton Running the Presenting Sponsor of Destination Races Wine Country Half Marathon running series. The popular series currently consists of seven more