(Portland, OR) July 11, 2018—Nau International announces the addition of seasoned outdoor sales professional Jeff Krahenbuhl to its U.S. team. In his new role as National Sales Manager, Krahenbuhl will oversee the current sales structure for Nau and BLACKYAK and bolster both brands’ U.S. wholesale growth strategy.
“Our wholesale business has accelerated significantly over the past 18 months, due in large part to our partnerships with great wholesale specialty retailers. The addition of Jeff shows our continued commitment to investing and fostering those relationships and supporting both Nau and BLACKYAK brands in our wholesale channel,” said David Marsala. “Jeff has worked his way up in his career from the retail floor to sales agency principle, and most recently serving as Western Territory Manager for Mammut. Jeff is a natural leader and will bring valuable experience to our team. We’re excited to have him join us officially at Outdoor Retailer.”
“I’m excited to work alongside teams that are committed to pushing our industry forward,” said Jeff Krahenbuhl. “Nau has been a brand that has impressed me over the last 10 years in their sustainability and social good practices as well as progressive product lines. BLACKYAK is a storied brand internationally but fairly new in the U.S. Their innovation in product design is incredible and I am excited to be a part of introducing this brand into the U.S.”
To schedule an appointment to see the Nau or BLACKYAK line, or to inquire more about Nau or BLACKYAK wholesale in the US or Canada, please email email@example.com.
About Nau International
Nau is a sustainable clothing company based in Portland, Oregon and a wholly owned, independent subsidiary of BLACKYAK. Born of a need for better, Nau makes clothing to go everywhere you do. Comprised of a passionate group of idealists, doers, experts and seekers who believe business should be a force for positive change. To learn more about Nau, please visit www.nau.com. #everywherebetter
BLACKYAK, founded in 1973 in Seoul (Korea), is one of the leading outdoor brands in Asia. With expedition-tested quality, the latest technologies and an individual design language, BLACKYAK expanded to Europe and North America in 2016. With great success: BLACKYAK has won a total of 19 ISPO Awards since then and is thus the most successful brand in the history of the ISPO Awards. With these awards, BLACKYAK has positioned itself in the market as a product leadership brand. For more information on brand history, visit http://global.blackyak.com/en/
Media Contact: Nau@Turnerpr.com