Oliberte Appoints New Management and Sales Team In US

Oliberte Limited, the leading producer of premium footwear made in Africa, announces new management and a new sales team for the United States as the brand continues to grow and meet customer demand.
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Oliberte Limited, the leading producer of premium footwear made in Africa, announces new management and a new sales team for the United States as the brand continues to grow and meet customer demand.

Tal Dehtiar, founder and owner of Oliberte, has named Nick Robinson the new U.S. wholesale manager responsible for all wholesale and retail based business. Robinson comes to Oliberté with over 12 years of footwear sales experience working with retailers in all distribution channels.

“Nick has the relationships needed and the experience to continue to tell our story and take Oliberté to the next level. His expertise in footwear and in the outdoor market will help in creating new opportunities and expanding our distribution,” commented Dehtiar. He continued, “The more shoes we sell globally, the more skilled jobs the brand creates across Africa.”

Additionally, Oliberté has named a new independent sales team of veteran footwear professionals to help drive the Oliberté business in the US. The sales team includes:

• Dom Schwartz and Fred Riely of the Blue Sky Group (CA,NV, HI),
• John Campbell (CO, UT, WY, NM,TX),
• Marc Sandford (NJ, PA, MD, DE, DC, Northern VA),
• Lewis Ports of Super Hero's Agency (NY) and
• Dan Mitchell (NH, MA, ME, VT, RI, CT).

“I am excited to be working with such a talented sales force and with a footwear brand that is truly unique in the marketplace. Not only are we creating great looking rugged casual footwear, but we are creating sustainable jobs in Africa that allow people to live with pride and independence.” stated Robinson.

Robinson, joined by his counterpart in Canada, Stuart Sugar, Canadian Wholesale Manager, and his sales team, will continue to grow the business in North America, expanding the distribution by focusing on the best footwear and outdoor retailers.

Additionally, the brand recently hired Sue Killoran, owner of Killoran Communications to spearhead Oliberté's public relations efforts. Nate Poekert, owner of The Maverick Agency, continues to focus on brand positioning and marketing. Oliberté company headquarters and customer service are located in Oakville, Canada with warehousing in Mississauga, ON and in Buffalo, NY. European distribution is out of Rye, UK.

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Oliberté was founded in 2009, by Tal Dehtiar with the concept of creating sustainable jobs in Africa building rugged casual footwear and goods. Oliberté opened its own ethically responsible factory in August 2012 in Addis Ababa, Ethiopia. The footwear is handmade using natural rubber outsoles, hand picked natural leather and is made using an average of 1,000 stitches. Materials are currently sourced from Liberia, Kenya, Mauritius, South Africa and Ethiopia, and hand crafted by skilled artisans who are treated fairly. Oliberté is headquartered in Oakville, Canada with warehousing in Mississauga, ON, Buffalo, NY, and Rye, UK. Oliberté is sold throughout the world at the best specialty retailers and available online at www.oliberte.com.

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