OAKVILLE, CAN. (August 23, 2013) —Oliberté, manufacturer of casual leather shoes made in its own factory in Ethiopia, partner with ambassadors, musicians, and athletes who all work in different ways to bring pride and prosperity in Africa, the common trait being to create awareness and support sustainable change in Africa.
Oliberté first launched the Ambassador program in November 2012 with the mission of featuring individuals who are directly or indirectly working with non-profit or social good organizations who exemplify a passion for Africa and its citizens. Since the launch of the program, Oliberté has featured five individuals, such as Becky Straw of The Adventure Project, a venture capital group supporting entrepreneurs in developing countries, Krochet Kids, a non-profit international business that sells hats made in Uganda and Peru, and most recently, Tim McCollum, co-founder of Madécasse, a bean to chocolate company in Madagascar.
“The Ambassador program is a way for Oliberté to work with others who have similar goals as we do, ” commented Tal Dehtiar, founder and owner of Oliberté. “We continue our efforts in bringing awareness by partnering with musicians and artists that support a proud Africa with our Mozaqa program.”
Mozaqa, in Ethiopia’s Amharic language meaning ‘to play music’, was introduced in December 2012, and has featured bands such as Civil Twilight from South Africa, whose music centers on the struggles and triumphs of human existence. Most recently Oliberté partnered with Churchill from Denver, CO who presented an acoustic version of “Change” which they recorded exclusively for the Mozaqa program.
Oliberté is currently working on introducing an athlete component to their partnership to bring further recognition and awareness that Africa can compete anywhere in the world.
“This partnership is really what Oliberté stands for. Showing the world that Africa can compete anywhere around the world from downhill skiing to snowboarding to boxing, to making rugged casual footwear fairly. The pride of Africa is all over Oliberté and our workers who make our products each day,” commented Dehtiar. “Our athletes initiative is an extension of that, the continuing stories we hope to share about Africa, its people, its products, and its wide range of talents and leaders.”