Native Eyewear Announces New 2017-18 Snow Goggle Models


Preview New DropZone and Spindrift Models at Winter OR and SIA Trade Shows

Denver, Colo. (January 4, 2017) — Following the successful launch of Native Eyewear’s 2016-17 goggle collection the company is adding two new styles for the 2017-18 season. The new DropZone and Spindrift models are designed to perform for the backcountry enthusiast or weekend warrior and feature new interchangeable lens systems that complement the robust collection launched last season. 

“The 2017-18 collection expands Native’s current goggle offering and gives our customers a high quality goggle line for all types of outdoor adventures,” said John Sanchez, General Manager at Native Eyewear. “The DropZone and the Spindrift include an easy lens change out system so customers can quickly adjust to changing light conditions on the mountain and in the backcountry so they can get back to enjoying their adventures rather than fiddling with their gear.”

About the DropZone and Spindrift

The new DropZone goggle includes a wide field-of-view, two interchangeable lenses, as well as a single button change-out feature that allows for one of the quickest exchanges in the industry. The Spindrift model includes a six-point interchangeable lens system on the outside of the frame that offers a wider unobstructed view. The DropZone and the Spindrift also include industry-leading, high-efficiency anti-fog coating that provides surface-based fog diffusion up to an astonishing eight minutes, compared to the industry standard of 30 seconds. This technology comes standard in all Native goggles. 


In addition to these new style additions, 10 new colorways will be added to existing styles, including the Backbowl, Coldfront,Tank-7, Tenmile, and Upslope

All Native goggles include SnowTuned lens technology which also features color-enhancing filtration that helps subtle colors and details of a snow-covered landscape appear livelier, while selective filters reduce eye fatigue from HEV light. Combine this with the multi-mirror, hydrophobic and oleophobic coatings, and you have long-lasting quality that will repel oils and water in any snow condition.

Additionally, all Native goggle frames are made out of a biodegradable castor-based resin material that provides one of the highest strength-to-weight ratios in the market and include a tapered nasal fit and hypoallergenic, fluted face foam that enhance airflow through the goggles even further, providing maximum comfort and clarity for every snow-filled adventure. 

A Complete Package 

Native Eyewear believes that quality gear shouldn’t come at the cost of our outdoor playground. In addition to bio-based frame resin, Native’s packaging has been thoughtfully created. The Fort goggle case, a complimentary storage case, is highly functional and reusable in an effort to eliminate our reliance on wasteful packaging. With space for sunglasses, phone, cards, an ID, and other small adventure necessities, its easy strapping system seamlessly attaches to your pack allowing for quick venting and drying.

When Life Happens

Accidents are bound to happen, and that’s why Native Eyewear offers a premier lifetime warranty. Whatever the reason (excluding loss or theft), replacements are guaranteed for a processing fee.

Join the Party

Checkout Native Eyewear’s 2017-2018 goggle collection as well at its 2017 sunglass models at Outdoor Retailer and SIA.

Please join Native Eyewear for a cold beverage, live music, and good people at their Happy Hours on Wednesday, January 11th and Thursday, January 12th at Outdoor Retailer. 

Native will also host a Happy Hour at SIA on Thursday, January 26th. 

For photos of the Spindrift and Dropzone visit here.

About Native Eyewear: Being Native is about staying connected to origins. This is not about reconnecting to nature. This is about having never left in the first place. This is not about fitness. This is about fully owning your human body. This is not about the environment. This is about protecting your reason to live. 

Native Eyewear is an all-season outdoor experience focused eyewear brand with effortless crossover into lifestyle. Our products feature premium polarization, light-filtering and eye-protecting vacuum deposited lens coatings on lightweight earth-conscious performance and lifestyle frames. Learn more about Native Eyewear at



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