For Immediate Release
Luvmother Expands Collection to Include Infant and Pre-Tween, Bringing Fine Merino to All Youth Stages
Montreal, Canada, May 2, 2017.Luvmother, a hip, emerging boutique-quality brand in outdoor and childrens’ apparel has expanded their line for fall of 2017 to include sizing for both infants and pre-tweens. Luvmother, a fine Merino children’s base-layer clothing company, was created for like-minded travel, outdoor and adventure families by a husband-wife team out of Montreal, Canada. The clothing is designed to provide warmth, durability and unsurpassed comfort while lasting for many, many adventures to come.
Luvmother makes merino children’s clothing for ages 2-8 years and will be expanding their size range to include 3 month -12 years for fall shipments of 2017. The collection ranges from tops, bottoms and leggings to extra generous swaddle blankets, hats and accessories. Made primarily in Portugal with sustainably sourced Merino wool, the expanded collection is defined by casual silhouettes, clean lines, smart closures, easy care and a whimsy that goes hand in hand with adventure. Whether kids are in the city or the mountains, in the schoolyard or by the sea, they just want to keep on keepin’ on and Luvmother will help get them there.
“To make something well is a decision and there really are no short cuts,” explains Luvmothers’ founding partner Kevin Peacock. “We set out to design clothes that not only fit as they should but are also built from quality, traceable materials, feel good next to skin and that can stand up to the test of time.”
What’s in a name? Luvmother wanted a name to represent more than just the collections they put out; they wanted something that truly defines the spirit, integrity and intention behind the brand. The two words ‘love’ and ‘mother’ are packed with positive meaning, tipping their hats to all moms, mother earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible.
Beautiful, functional children’s clothing in superfine merino wool.
No muss, no fuss and very matter of fact.
Located in Montreal, Canada and built on the premise that it was hard to find well-made long lasting, fine children’s early-stage clothing in North America. Knowing that Merino is a perfect fiber for comfort, warmth, and durability, the founders set out to provide others with clothing they knew would work for young families like themselves. Luvmother was born. The two words ‘love’ and ‘mother’ are packed with positive meaning, nodding to all moms, mother Earth, the mother of invention and the idea that with a little “luv,” anything you put your mind to is possible. Luvmother.com
The brand can be found in specialty outdoor boutiques, Canada’s Mountain Equipment Co-op (MEC) and online.
Contact: Beth Cochran