A new partnership between Google and the World Wildlife Fund (WWF) Sweden might just help the fashion industry become less dirty by harnessing the power of data and machine learning. According to Google, the global fashion industry accounts for a whopping 20 percent of ...read more
In its fourth year, Darby Communications' Stand Up Initiative isn't slowing down. The small PR agency is expanding the pro-bono service by joining forces with another Asheville-based agency, Status Forward. Instead of one lucky nonprofit per quarter, the team will select two ...read more
In the same way that the Epic, Ikon, and Mountain Collective ski passes have revolutionized the ski industry by giving passholders access to multiple mountains, 1% for the Planet's new pass program is transforming the way individuals can donate to environmental nonprofits. ...read more
Not everyone can donate millions of dollars to causes they support, like Patagonia and REI can. But one boutique PR firm in Asheville, North Carolina, gives back in the best way they know how—through pro-bono work. Since 2017, Darby Communications has given back 290 hours of pro ...read more
The U.S. Environmental Protection Agency’s rollback of Obama-era vehicle fuel efficiency emissions regulations is a win for the auto industry, but a blow for climate change. EPA Administrator Scott Pruitt on Monday announced that the agency is planning to revise the standards ...read more
“If you’ve been paying attention, you'll know that things aren't going very well for the planet,” says Yvon Chouinard in a new video by Patagonia. “It’s pretty easy to get depressed about it. I’ve always known that the cure for depression is action.” The devoted activist is ...read more
Wolverine Worldwide (parent company of Merrell, Chaco, Keds, Hush Puppies, and other footwear brands) might be headed to court over allegations that its tannery, which closed down in 2009 when production moved overseas, contaminated the drinking water in Rockford, Michigan, ...read more
People don’t buy gear to have new stuff. They buy it because they need it. The Adventure Travel Trade Association, with member gear companies, tour operators, and destinations, typically focuses on the experiences people have with the stuff you sell them. But Casey Hanisko, who ...read more
Granite Gear's Grounds Keepers are busy packing out other people's trash while they thru-hike some of America's most iconic trails. And some of the stuff they pack out makes no sense at all. Like, a bowling ball, which leaves us with far more questions than answers. But Grounds ...read more
Dear Mr. President, I have spent my life in the mountains. My life depends on being in tune with nature, weather and snow. In 2007, I started Protect Our Winters because I had become increasingly alarmed with the changing climate and shrinking of glaciers. I did not need ...read more
In a move that sent shockwaves through political and environmental circles across the globe, President Trump announced his intention to withdraw the U.S. from the Paris Agreement on Thursday. The decision keeps with Trump’s campaign commitment to end U.S. participation in the ...read more
San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more
As part of their continuing efforts to give back to the community, the staff at Eagle Creek wrapped another successful Service Day on April 20, 2017, partnering with the Batiquitos Lagoon Foundation and WILDCOAST to work on and around Batiquitos Lagoon, one of the few remaining ...read more
For Immediate Release Luvmother Expands Collection to Include Infant and Pre-Tween, Bringing Fine Merino to All Youth Stages Montreal, Canada, May 2, 2017.Luvmother, a hip, emerging boutique-quality brand in outdoor and childrens’ apparel has expanded their line for fall of ...read more
Six industry insiders weigh in on Trump's performance on public lands, climate change, outdoor recreation, and the economy. So is America great again yet? It may be early on, but the first 100 days in office have been an important benchmark for judging a president’s performance ...read more
Contact: Whitney Bradberry, Marketing DirectorAmerican Alpine Clubwbradberry@americanalpineclub.org303.384.0110 (o) Holly Smolenski, Marketing & Content DirectorAccess Fundholly@accessfund.org303.545.6772 (o) FOR IMMEDIATE RELEASE Elite Climbers Join American Alpine Club and ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more
Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more
Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more
Capitol Hill is teeming with members of the outdoor industry fighting for public lands this week, yet steps away, President Trump orders Secretary of the Interior Ryan Zinke to review National Monuments. At the precise moment that 130 members of the outdoor industry were ...read more
Sen. Tim Kaine is outraged by Trump's move to dismantle national momuments: "The notion that these designations by presidents are wrong makes me furious." President Donald Trump is expected to sign an executive order today seeking a review of national monuments established in ...read more
Less than 24 hours after joining with our industry to celebrate the economic power of outdoor recreation, in a hypocritical move, the Trump administration took unprecedented steps that could result in the removal of protections for treasured public lands. We take this as a sign ...read more
Eagle Creek is proud to announce that it is a sponsor of the new P3 program from the Pacific Crest Trail Association, helping 10 thru-hikers promote responsible use of the PCT. As part of a joint effort between the PCTA and their partners, P3 will highlight 10 Pacific Crest ...read more
