The Active Living Group—a family of publications recently acquired by Pocket Outdoor Media in Boulder, Colorado—has gone green. The group announced last week that it has partnered with Cooler, a technology company that enables businesses to calculate and neutralize the climate change impact of their products.

The Active Living Group includes outdoor and fitness titles like BACKPACKER, Climbing, The Voice, Yoga Journaland SNEWS. Together, the group is the first major media organization in North America to make every subscription carbon-neutral. 

"We originally started with the focus of eliminating plastics in our supply chain, like polybags on our magazines. This is an important component of the changes we’re making but we wanted to take our climate action a step further. Making these shifts can feel incredibly cumbersome which often paralyzes any movement. So it was important that we found a solution that would have immediate impact and partnering with Cooler delivered that for us," said Sharon Houghton, the group's vice president.

Cooler's model is simple but effective. It doesn't require any lobbying or governmental maneuvering; instead, Cooler uses software to calculate the climate impact of, say, printing and shipping a run of 10,000 magazines. It then purchases emissions permits equivalent to that impact, effectively removing them from the reach of polluters. Each permit the company purchases "prevents industrial polluters from emitting one ton of carbon and is certified by RGGI, a regulatory consortium representing 14 Northeastern states," according to a release announcing the news.

"People in the U.S. change in two ways," said Cooler CEO Michel Gelobter. "They vote and they shop. I wanted to figure out how we could get consumers to put pressure on polluters by buying permits away from them. And by the way, once we purchase those permits, the state collects the money and it’s invested in green power. It becomes a virtuous cycle."

While the move will have meaningful effects on the environment, it won't significantly impact Pocket Outdoor Media's bottom line, according to Houghton.

"Neutralizing carbon is not as cost prohibitive as most people think, so it was a no-brainer for us in terms of impact over costs," Houghton said. "While there is an upfront investment, long-term we’re focused on the health of the planet in order to allow people to continue to travel and play in the outdoors. Without these protections, these things will no longer be available in the future, which puts our entire industry at risk. That has a greater impact to the health of our business than not acting. Stay tuned because next we’re looking to neutralize the carbon from products sold through our sites, which is a win for consumers and brands alike."

The carbon-neutrality announcement was made last week to coincide with the launch of Outdoor Retailer Online, at which Cooler promoted its service via a campaign called Enough Already. Find more info about the company and its work here.


Front view of REI in North Conway

REI goes carbon neutral and makes big promises for the next 10 years

REI announced today that the company will become Climate Neutral Certified in 2020, officially completing a goal laid out by former CEO Sally Jewell in 2006. The company has also pledged to reduce its carbon emissions—raw carbon output, as opposed to net output, which can be more

YOGA JOURNAL and BACKPACKER Media Group Goes Carbon-Neutral

Boulder, CO: The Active Living Group, a division of Pocket Outdoor Media, became the first major media organization in North America to make every magazine subscription it sells carbon-neutral. The announcement was made today in conjunction with the Outdoor Retailer tradeshow as more

How carbon neutral are you?

Outdoor Industry Association (OIA) is issuing the industry a challenge that SNEWS® endorses 100 percent -- offset your travel to and from Outdoor Retailer Winter Market this month by buying energy offset credits. At SNEWS®, we have committed to offset the travel of all our more

Headshots of a woman and a man

Pocket Outdoor Media hires two leaders from now-defunct Powder magazine

Colorado-based active lifestyle publisher (and SNEWS parent company) Pocket Outdoor Media announced today that its rapidly growing team has gained two new members: Micah Abrams and Sierra Shafer, formerly of A360 Media. Abrams—who joins Pocket to supervise editorial strategy for more

REI Adventures Announces Carbon-Neutral Travel

Travelers to some of the world's most remarkable destinations for once-in-a-lifetime vacations with REI Adventures will be guaranteed to have a “green” experience – whether traveling to the Alps or Antarctica, and all points in between. Through the company's new 100 percent more

Image placeholder title

BioLite Commits to Carbon Neutrality

BioLite Commits to Carbon NeutralityBioLite Independently Offsets Their Own Footprint Through Clean CookStove Work Brooklyn, NY – November 17, 2015 – BioLite, a Brooklyn-based social enterprise, announced today that it will erase the entire carbon history of its organization and more

Screen Shot 2020-04-22 at 3.07.02 PM

71 companies leading the way in climate neutrality

On Earth Day, the San Francisco-based nonprofit Climate Neutral released its first class of "climate neutral certified" companies, 71 businesses taking concrete actions to combat climate change. To qualify for the certification, the businesses had to meet three requirements: more

Screen Shot 2020-08-06 at 4.25.08 PM

Pocket Outdoor Media signs Outdoor CEO Diversity Pledge, welcomes new board member

Pocket Outdoor Media, the Boulder-based group that acquired SNEWS and several other active lifestyle publications this year, has become the latest company to sign the Outdoor CEO Diversity Pledge, joining Marmot, Burton, Eddie Bauer, Moosejaw, and dozens of others committed to more

K16TKWPCC-JP-LS-Home-Lounging with View

Klean Kanteen Joins Climate Neutral to Achieve Net-Zero Carbon Footprint

CHICO, Calif. (Sept. 23, 2019) – With a proven track record of environmental activism, Klean Kanteen is proud to announce it has joined Climate Neutral Certified to become one of the leaders in reducing carbon emissions on a company-wide scale. Using an independent and rigorous more