Pocket Outdoor Media
In case you missed them, here are the top stories we published in December 2020
We made it: the end of 2020. The last month of the year was filled with some exciting previews of things to come in 2021. The buzziest development was the announcement by Dick Sporting Goods that the company will open a new chain of outdoor stores called Public Lands late next ...read more
Industry Buzz: Gucci x The North Face release collab details, carbon emissions in decline, celebrating one of the first female Eagle Scouts, an argument for the necessity of sales reps
Industry headlines: Intriguing reads from around the web The North Face x Gucci collab: The two brands have revealed details about their new joint collection, inspired by '70s-era style. [HypeBeast] The future of carbon emissions: After a century of rising atmospheric carbon ...read more
A letter from our CEO about inclusion & sustainability
As Pocket Outdoor Media grows, adapts, and improves, our mission will always remain the same: To inspire people to do the activities they love—hiking, skiing, climbing, running, swimming, cycling, cooking, and yoga—with greater enjoyment and knowledge. We believe that a hike, a ...read more
Industry Buzz: Skiing's tech-driven future, Goal Zero recall alert, Walmart joins PeopleForBikes, bill to expand Saguaro National Park, exercise data from 2020, Climate Neutral expands leadership
Industry headlines: Intriguing reads from around the web The future of skiing: A glimpse into the possible tech-assisted future of skiing, where every turn is tracked and analyzed. [Outside Online] Recall alert: Goal Zero has recalled about 4,500 units of its Yeti 25A Fast Charge ...read more
Pocket Outdoor Media hires two leaders from now-defunct Powder magazine
Colorado-based active lifestyle publisher (and SNEWS parent company) Pocket Outdoor Media announced today that its rapidly growing team has gained two new members: Micah Abrams and Sierra Shafer, formerly of A360 Media. Abrams—who joins Pocket to supervise editorial strategy for ...read more
Industry Buzz: Fresh leadership at Patagonia, Selena Gomez to play mountaineer in upcoming film, new GOA members, plastic use during the pandemic, small business giveaway
Industry headlines: Intriguing reads from around the web New leadership at Patagonia: The company has hired Beth Thoren as its new environmental action and initiatives director. A mountaineering icon on film: Selena Gomez has signed on to play the mountaineering legend Silvia ...read more
Pocket Outdoor Media hires five editors from Bike magazine
Pocket Outdoor Media, the Colorado-based active lifestyle publisher (and SNEWS’ parent company), announced an expansion of its team this week. Five new editors, formerly of Bike magazine, will join the company immediately and begin work on a new mountain biking print publication ...read more
Industry Buzz: MEC sale finalized, voting to protect the outdoors, free national park entry, ConnectHub opens to vendors and retailers, Pocket Outdoor Media expands
Industry headlines: Intriguing reads from around the web MEC sale finalized: Kingswood Capital Management, a U.S. investment firm, has completed its acquisition of Mountain Equipment Co-op despite a large grassroots effort to save the struggling retailer. Voting to protect the ...read more
In case you missed them, here are the top stories we published this month
A lot happened in the outdoor industry this month. Our own parent company, Pocket Outdoor Media, acquired a group of legacy media properties including the longstanding climbing mag Rock and Ice. Another group of magazines—including Bike, Powder, and Surfer—effectively folded. The ...read more
Poll: Do you get Election Day off?
Lots of news has been coming out recently about companies joining the Time To Vote movement, which encourages employers to give their staff time off work on Election Day. Patagonia, The North Face, REI, L.L.Bean, and dozens of other outdoor businesses have gone in for the cause. ...read more
Industry Buzz: Zion survival story called into question, hidden gear stash in NYC, REI expanding in Colorado, Arc’teryx opens new NYC location
Industry headlines: Intriguing reads from around the web Suspicious story: Doubts have arisen surrounding the survival story of a woman who was rescued from Zion National Park last week. [The Independent] Vintage gear stash: This Brooklyn couple is running a retro gear shop out ...read more
Pocket Outdoor Media Joins Time to Vote Movement
Boulder, Colorado, USA — October 23, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. ...read more
Industry Buzz: New Warren Miller film, helping outdoor employees vote, a paid residency for outdoor writers, Latria Graham speaks, the first dog to reach 7,000 feet in the Himalayas
Industry headlines: Intriguing reads from around the web Warren Miller’s new flick: Check out the preview for “Future Retro,” the latest film from Warren Miller. Helping employees vote: Outdoor leaders describe why and how they’re helping their teams get to the polls next month. ...read more
Pocket Outdoor Media Acquires Big Stone Publishing
Boulder, Colorado, USA — October 9, 2020 — Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced the acquisition of Big Stone Publishing (BSP), the longtime publisher of Rock & Ice, Trail Runner, and Gym Climber magazines and ...read more
Rock and Ice, Trail Runner, and Gym Climber are now part of Pocket Outdoor Media
Pocket Outdoor Media, the Colorado-based market leader in active lifestyle publishing (and SNEWS’ parent company), announced today the acquisition of three new properties: the decades-old climbing magazine Rock and Ice, Trail Runner, and Gym Climber, all formerly produced by Big ...read more
The Voice captures five FOLIO: Awards for editorial excellence
The Voice, SNEWS’ premier bi-annual trade magazine, had five big wins this year at the coveted Folio: Awards. Folio:’s Eddie Awards are the largest and longest-standing recognition program in the magazine industry. Thousands of entries are received each year. In 2019, The Voice ...read more
Industry Buzz: Mark Satkiewicz Memorial Fund, new outdoor holiday, VF awards $7.3M, Mountain Gazette returns, Saddleback reopens
Industry headlines: Intriguing reads from around the web Mark Satkiewicz Memorial Fund: After the passing of our colleague Mark Satkiewicz last weekend, a fund has been created in his name to provide gear and resources to Steamboat Springs youth. Celebrate the newest outdoor ...read more
Pocket Outdoor Media signs Outdoor CEO Diversity Pledge, welcomes new board member
Pocket Outdoor Media, the Boulder-based group that acquired SNEWS and several other active lifestyle publications this year, has become the latest company to sign the Outdoor CEO Diversity Pledge, joining Marmot, Burton, Eddie Bauer, Moosejaw, and dozens of others committed to ...read more
Outdoor Retailer Online: Success, flop, or somewhere in between?
Love 'em or hate 'em, virtual gatherings have likely been on your mind a lot this season. From experimental, techie affairs like the Thin Air Show to smaller, more intimate efforts at connection during the pandemic, workable replacements for in-person events have cropped up ...read more
SNEWS, BACKPACKER, and others go carbon-neutral
The Active Living Group—a family of publications recently acquired by Pocket Outdoor Media in Boulder, Colorado—has gone green. The group announced last week that it has partnered with Cooler, a technology company that enables businesses to calculate and neutralize the climate ...read more
Q & A with Robin Thurston, CEO of Pocket Outdoor Media
On July 1, 2020, Pocket Outdoor Media (POM), the leading endurance sports media platform, acquired SNEWS and many of our sister brands within Active Interest Media’s Active Living Group, including Backpacker, Ski, Climbing, Warren Miller, Yoga Journal, and others. Read the full ...read more