Not everyone can donate millions of dollars to causes they support, like Patagonia and REI can. But one boutique PR firm in Asheville, North Carolina, gives back in the best way they know how—through pro-bono work.
Since 2017, Darby Communications has given back 290 hours of pro bono services to environmental nonprofits through the Stand Up Initiative. In 2019, the firm will provide up to 30 additional hours to three chosen organizations: Nantahala-Pisgah Forest Partnership (NPFP), the Leave No Trace Center for Outdoor Ethics, and Friends of Woodfin Greenway & Blueway.
“As a smaller company it can be challenging to donate to every important cause, so we’ve put an emphasis on doing more for a few important organizations who work diligently to provide healthy outdoor spaces for all to enjoy,” Darby Communications Founder Coral Darby said in an announcement.
Each of the chosen nonprofits have big projects ahead in 2019. The NPFP, a group of forest stakeholders, will go before the Forest Service to provide guidance over how the second most-visited national forest is managed and preserved for the next two decades.
“The NPFP could not have found a better partner than Darby Communications to help share in our collaborative efforts,” Lang Hornthal of the NPFP said in a statement. “Darby’s industry knowledge and dedication to community stewardship has helped guide our messaging and allowed us to stay focused on the work at hand. Their Stand-Up Initiative shows true community leadership and a desire to make a difference.”
In late spring, Darby will provide support to promote Leave No Trace's 25th anniversary campaign. And to wrap up the year, Darby will help Friends of Woodfin Greenway & Blueway introduce five miles of new greenway trail and a new riverfront park, and help raise the final $4 million needed to complete the enterprise.
Even without millions, Darby proves that it's possible to make a big difference.