This story is the first of three examining how the path to equity and inclusivity in the outdoor industry is full of halting steps. Diversity is an easy sell. Make the outdoors more welcoming? Sure thing. Be more progressive? Done. Widen the industry's consumer base? But of ...read more
Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com The world premiere of Teton Gravity Research's Winterland was last night in Boulder, Colorado. The theater was full and fans lined up for autographs from some of ...read more
After tossing some trash into a bear-proof trash can, Dana Watts pauses to brush her palm on a sign posted along the trail to Mt. Sanitas in Boulder, Colorado. "It's good luck" she says, adding that it's just something silly she's always done. So I do it too, before her and I, ...read more
At every Outdoor Retailer, attendees find reasons to celebrate: new products, the gathering of friends, new seasons. Anniversaries are also another reason. Here are a dozen-plus brands that marked monumental birthdays at the show last week. ...read more
Not everyone can donate millions of dollars to causes they support, like Patagonia and REI can. But one boutique PR firm in Asheville, North Carolina, gives back in the best way they know how—through pro-bono work. Since 2017, Darby Communications has given back 290 hours of pro ...read more
Being a journalist can be a thankless job sometimes. Content producers regularly hear from people who don’t like their work or dispute it, but praise is far less common. So it was refreshing—and much appreciated—for the 120 members of the media who gathered at this week’s ...read more
Ever post a photo on Instagram or Facebook or Twitter and immediately get the question, "Gorgeous view. Where is that?" In recognizing the huge role social media plays in promoting the outdoors, Boulder-based Leave No Trace has released a new set of guidelines for best posting ...read more
