LEKI Goes Paperless with New Zmag

A new electronic publication from LEKI lets readers flip pages full of information about the latest adventures by LEKI pole fans, advancements in trekking technology, and even provides a few games – all without a scrap of actual paper.
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Media Contact:

Jamie Gribbon
Blumenfeld PR for LEKI USA
203 655 1600, Jamie@blumenfeldpr.com

Lindy Spiezer
LEKI USA
800 255 9982; lindy@leki.com



LEKI EMBRACES PAPERLESS INFO-SHARING WITH NEW ZMAG

LEKI E-Travelogue Reads Like A Magazine About the Corporate Culture of the World's Largest Pole Manufacturer

BUFFALO, N.Y. (Aug. 7, 2008) – A new electronic publication from LEKI lets readers flip pages full of information about the latest adventures by LEKI pole fans, advancements in trekking technology, and even provides a few games – all without a scrap of actual paper.

LEKI, the world's leading manufacturer of Ski, Trekking, and Nordic Walking poles, has taken the paperless challenge to heart and produced an electronic zmag. The 102-page publication features everything you'd want to know about the company's poles, plus a 60-year timeline of the company's history, clips of gear reviews of LEKI products in the media, and even word games and photo puzzles. User-submitted photos and letters provide insight into what consumers are thinking about, and how they are enjoying the outdoors with LEKI Trekking, Nordic Walking and Ski poles.

“It's a natural outgrowth of our commitment to environmental responsibility,” said Lindy Spiezer, marketing manager of Trekking and Nordic categories at LEKI. “When we saw the opportunity to spread the word in a medium which did not consume paper, we jumped at it.”

The zmag can be viewed at www.leki.com/travelogue.
LEKI USA, Inc., headquartered at 458 Sonwil Drive Buffalo, NY, is the sole North American distributor of LEKI brand Adjustable Nordic Walking Poles, Trekking Poles, Ski Poles, and Mountaineering Poles. For more information please visit www.LEKI.com or call 800 255 9982.


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8-4-08

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