Blumenfeld PR Adds SpringBoost and LEKI

Two new accounts have been added to the client roster at Blumenfeld and Associates PR: SpringBoost shoes and LEKI poles.
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BLUMENFELD PR ADDS TWO NEW ACCOUNTS

SpringBoost Dorsiflexion Performance Shoes
and LEKI Poles Select Darien, Conn. Sports/Travel Public Relations Agency

DARIEN, Conn. (Sept. 11, 2006) – Two new accounts have been added to the client roster at Blumenfeld and Associates, the sports and travel public relations agency based in Darien, Conn. The first is SpringBoost of Lausanne, Switzerland, which is introducing a new performance shoe based upon the principle of dorsiflexion where the heel is positioned lower than the forefoot. Also joining the Blumenfeld agency is LEKI USA, the world's leading manufacturer of Skiing, Trekking and Nordic Walking poles.

SpringBoost (www.springboost.com), a three-year-old Swiss company with U.S. headquarters in Waltham, Mass., is building a new performance footwear brand that applies the company's proprietary dorsiflexion technology to several categories of footwear including fitness, walking, Nordic Walking, running, volleyball and others under development. SpringBoost footwear promotes better posture, alleviates pressure on joints and the lower back, activates additional muscle fibers, strengthens the core, and enhances blood circulation in the legs.

LEKI USA (www.LEKI.com), based in Buffalo, N.Y., is working to encourage more Americans to become involved in Nordic Walking which began as a summer training exercise for serious cross-country skiers, and has since become a popular new trend, spreading rapidly worldwide. It involves the use of two poles to engage the upper body and redistribute weight to the lower extremities, which increases the cardiovascular benefits of walking.

Both new accounts join other Blumenfeld PR clients which include the Iceland Tourist Board; Wacoal Sports Science Corp., makers of CW-X Conditioning Wear; Binding Brauerei USA, importers of non-alcoholic Clausthaler beer; and Premier Resorts, the Park City, Utah property management company with an inventory of over 7,000 rooms in primarily western U.S. resort locations including The Hotel Telluride, Manor Vail, and The Lodges at Deer Valley.

Blumenfeld and Assoc. also publishes Expedition News, a 12-year-old publication that covers the expedition field (www.expeditionnews.com).

The Blumenfeld agency is located at 397 Post Rd., Suite 213, Darien, Conn. 06820; 203 655 1600, blumassoc@aol.com, www.blumenfeldpr.com.
Editor's note: For an image of SpringBoost footwear or Nordic Walking with LEKI poles, contact Jamie Gribbon, 203 655 1600; blumjamie@aol.com.

# # #

Sept. 11, 2006


Media contact:

Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600; blumjamie@aol.com

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