Lafuma Adds Adventure Marketing Group for Southeast Representation

Lafuma, the French based manufacturer of lightweight, compressible sleeping bags and outdoor furniture, is pleased to announce Tennessee-based Adventure Marketing Group as the new sales agency covering the southeastern US.

Lafayette, CO (May 17, 2012) –Lafuma, the French based manufacturer of lightweight, compressible sleeping bags and outdoor furniture, is pleased to announce Tennessee-based Adventure Marketing Group ( as the new sales agency covering the southeastern US.

Tom Hammond and Bo Boran form the team that will be servicing retailers in this important region, bringing 25+ years of combined experience in the outdoor industry, including several years on the retail side of the business. Because of they’ve worked on both sides, Adventure Marketing Group is able to provide dealers with well-rounded know-how on outdoor brands, products, and sales.

“The SE boys are excited to have the chance to work with Lafuma,” Boran said of the partnership. “Lafuma has a lot to offer retailers in the south…whether you’re a camper needing a well-priced sleeping bag or a guy needing some camp furniture to relax in after a long day hunting, Lafuma has something for you".

Enthusiasm for the partnership is mutual. “We are so happy to have road warriors like Tom and Bo joining the Lafuma team,” said Linda Greene, Lafuma brand Manager. “Rolling out a new sleeping bag line for Spring 13, it’s important to have a rep group like Adventure Marketing to serve Southeast dealers. The Lafuma brand and products are just such a great fit in that region.”

For more on Lafuma products available within the US, please visit

Please direct Southeast Lafuma sales inquiries to Adventure Marketing Group at 678.429.4822 or by email at For sales inquiries outside of the Southeast, please contact Linda Greene at Media inquiries should be directed to Maro LaBlance, at

About Lafuma

Founded by French brothers Victor, Alfred and Gabriel Lafuma in 1930, Lafuma has a rich history in designing and developing a wide range of outdoor products, serving the needs of all those who enjoy spending time in the outdoors.

Originators of the zero-gravity recliner, Lafuma now offers a full range of high-quality, innovative and modern outdoor chairs for the campsite, patio, pool, or beach. For those who enjoy sleeping outdoors, Lafuma is known for developing lightweight, compressible sleeping bags, at an affordable price.

Lafuma is considered a leader in corporate environmental responsibility, continually evaluating and improving its processes to impact the environment less. From solar powered plants, to organization of clean-ups to selection of raw materials in product development, Lafuma takes environmental responsibility very seriously, and considers environmental impact in all related decisions made.

With headquarters in Anneyron, France, Lafuma is found in more than 60 countries around the world, from Europe and the Middle East, to the Americas and Asia, to Oceania.


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