Rab hires Southeast sales representation

After opening new N.A. HQ three months ago, technical apparel brand builds on key staff and sales force hires with agency to cover SE U.S.

LOUISVILLE, Colo. (Feb. 2, 2010) — Continuing its momentum after opening a new North American headquarters three months ago and adding news sales representation in several key territories, technical outdoor apparel and equipment manufacturer Rab this week hired industry veteran Beaty Jackson as its sales representative in the Southeastern U.S.

An outdoor sales rep with several decades of experience in the industry, Jackson will cover Virginia, West Virginia, Tennessee, North Carolina, South Carolina, Georgia, Florida, Alabama and Mississippi.

“As we work to grow the Rab brand in North America, it's crucial to have the proven track record and intimate knowledge of specific regions that experienced reps like Beaty bring,” said Matt Gowar, CEO of Rab. “He'll be a perfect fit with the other rep groups we've brought on board in 2009, as well as the team we've hired in the last three months to oversee the North American office and warehouse.”

After opening its office outside Boulder in October following two seasons in the North American market, Rab has hired a marketing manager, warehouse manager and several customer service positions.

Jackson is based in Tennessee and also represents Ibex, Deuter and McNett. He can be reached at 865-300-8439 or sellingoutside@hotmail.com.

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About Rab

Rab Carrington, one of Britain's foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world's finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for ‘the most extreme conditions in the world' and for searching out the finest technical fabrics to use in its designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. All products are tested in extreme environments by our team of mountain athletes. For more information, visit http://us.rab.uk.com.