Rab hires sales team in mid-Atlantic area

Following on the heels of hiring sales forces in several other key territories in recent months, Rab, manufacturer of premium outdoor apparel, this week hired Ferrand Associates to represent the brand in the mid-Atlantic territory.
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LOUISVILLE, Colo. (Feb. 10, 2010) — Following on the heels of hiring sales forces in several other key territories in recent months, Rab, manufacturer of premium outdoor apparel, this week hired Ferrand Associates to represent the brand in the mid-Atlantic territory.

Industry veterans Ray Ferrand and Bill Lockwood each bring several decades of sales, retail and in-house outdoor industry experience to the role. They will represent Rab in New York, New Jersey, Pennsylvania, Maryland, Delaware and Washington D.C.

Founded in 1986, Ferrand Associates was honored with the Outdoor Industry Association Leadership Award in 2001. Ray started his outdoor industry career at the well-known New York City outdoor shop Paragon, while Bill, who has climbed all over the world, has seen the industry from all perspectives, including working on the sales floor and acting as a shop manager.

“As we continue to grow awareness in core markets about who Rab is and our focus on high-end apparel with unique materials stories, experienced teams like Ferrand Associates help us make sure our stories reach the right ears,” said Matt Gowar, CEO of Rab. “We're excited to build on the opening of our North American office and warehouse in 2009 with another focused team like Ray and Bill.”

Rab has hired sales teams in the Rockies and the Southeastern U.S. in recent months.

Along with Rab, Ferrand Associates represents Asolo, Ibex, Horny Toad, Nau, Point 6, Snow Peak, Eagles Nest Outfitters and Tilley Endurables.

Ray can be reached at ray@ferrandassociates.com or (516)216-5801. Bill can be reached at bill@ferrandassociates.com and (203) 431-0189.

About Rab

Rab Carrington, one of Britain's foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world's finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for ‘the most extreme conditions in the world' and for searching out the finest technical fabrics to use in its designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. All products are tested in extreme environments by our team of mountain athletes. For more information, visit http://us.rab.uk.com.

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