Rab Hires Tokul Creek Marketing as Northwest Sales Representation

Tokul Creek Marketing Rounds Out Sales Team for Fast Growing Rab Brand

LOUISVILLE, Colo. (May 19, 2010) — In a move to round out their North American sales team, technical outdoor apparel manufacturer Rab is affirming its continued growth by hiring Tokul Creek Marketing as its sales representation in the Northwest, covering Washington, Oregon, Idaho, Montana and Alaska.

Founded in 1997, the Tokul Creek Marketing sales group is made up of principal rep Paul Dukich, and reps Lawrence Jobe and Brandon Gough. All dedicated outdoor enthusiasts and veterans of the outdoor industry, the three bring a deep understanding of the Northwest territory, performance outdoor brands, and retail sales to the Rab and Integral Designs product lines.

“We are very impressed with the commitment that Rab has made to the North American market and we are thrilled to be working with such an authentic brand; one that brings innovation and new technologies to the industry.” said Dukich.

Rab, in its first few years here, has come a long way in building a strong foundation in the North American market. The brand has hired eight sales reps covering the key territories in North America and Canada, finalized the purchase of the Canadian-based Integral Designs brand, and even doubled the warehouse and office space to accommodate the growth. All signs that Rab is one of the fastest growing apparel brands in North America.

“Our partnership with Tokul Creek Marketing comes at a great time. The Rab brand is growing at an exceptional rate and we are proving our commitment and dedication to the North American market. Tokul Creek has the tools to build upon that momentum and really help anchor us in the key Northwest territory.” said Matt Gowar, CEO of Rab, emphasizing that “Rab is here to stay.”

Tokul Creek Marketing is based in Seattle, Washington and represents Horny Toad, NAU, Dynafit, Ortovox, Kaenon, and Patagonia Footwear. Paul, Lawrence, and Brandon can be reached at pdukich@earthlink.net, lawrencejobe@comcast.net, and brandon.gough@gmail.com respectively.

About Rab

Rab Carrington, one of Britain's foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world's finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for ‘the most extreme conditions in the world' and for searching out the finest technical fabrics to use in its designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. All products are tested in extreme environments by our team of mountain athletes. For more information, visit http://us.rab.uk.com