Rab Hires Sierra del Oro Trading Company to Represent Southwest

Sierra del Oro Trading Company joins Rab sales roster
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LOUISVILLE, Colo. (July 22, 2010) — Technical outdoor apparel manufacturer Rab is proud to announce the addition of Sierra del Oro Trading Company to its sales roster covering the southwest, effectively splitting the territory into two parts, including northern California and northern Nevada, and southern California, southern Nevada and Arizona.

Founded in 2002 and based in Los Angeles, the Sierra del Oro Trading Company is made up of Tim Richards and Jason Telford. Both Richards and Telford are dedicated outdoor enthusiasts who couple their personal understanding of climbing and backcountry skiing with a long history of selling performance outdoor brands in the southwest. The two are an easy fit for the Rab and Integral Designs brands which aim to reach and build long standing relationships with key retailers in the region.

“California and the southwest represent a key market in our industry and it is important that Rab's presence is felt there. With Tim and Jason splitting up the territory, we feel confident we can reach our critical specialty retailers in that region in a consistent and meaningful way.” said Matt Gowar, CEO of Rab, adding that “Tim and Jasons support of this region will help to build on the growing momentum of the Rab brand.”

Both Richards and Telford express enthusiasm about partnering with a mountain-inspired brand that is receiving such great feedback from retailers. Richards adds “In today's market of technical outerwear and equipment categories saturated by long standing, widely distributed players, Rab represents perhaps the most viable opportunity for specialty outdoor retailers to reinvigorate these categories and partner with a fresh, innovative, profitable and reliable brand.”

In addition to Rab and Integral Designs, Sierra del Oro Trading Company also represents Dynafit, Icebreaker, KAVU, Sterling Rope, Klean Kanteen and Granite Gear. Tim and Jason can be reached at timrichards@sierradeloro.biz and redchili@sbcglobal.net respectively.

About Rab

Rab Carrington, one of Britain's foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world's finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for ‘the most extreme conditions in the world' and for searching out the finest technical fabrics to use in its designs. Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. All products are tested in extreme environments by our team of mountain athletes. For more information, visit http://us.rab.uk.com

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