Sales revenue for the Lafuma Group in the first half of fiscal 2011/12 was up 8%, totaling 132.1 million euros. Driven by Lafuma and Millet brand dynamics and continued international development, the Group has registered its sixth consecutive quarter of growth.
Sales per division (in EUR millions)
Great Outdoor - Lafuma
HY1 11/12: 47.0
HY1 10/11: 42.4
Board Sports - Oxbow
HY1 11/12: 27.1
HY1 10/11: 30.0
Country - Le Chameau
HY1 11/12: 9.7
HY1 10/11: 9.6
Mountain - Millet / Eider
HY1 11/12: 48.2
HY1 10/11: 40.2
HY1 11/12: 132.1
HY1 10/11: 122.3
The Great Outdoor division has confirmed its return to growth, with an increase of +10.9% to 47.0 million euros; the division benefited from marked success in camping furniture (+17%) and Lafuma export growth (+20%) in Northern Europe and Asia.
The Board-sports division experienced a downturn in sales revenue of -9.7% to 27.1 million euros. In the context of tighter board sports market trends, sales improved over the second half of the fiscal year driven by the solid performances achieved in the retail store network (+10%), confirming the stronghold of the Oxbow brand.
The Country division experienced a slight upturn in sales of +1.1%, registering 9.7 million euros in sales revenue. With a strong order book for all product ranges, sales growth under the Le Chameau brand should be higher over the second half of the fiscal year.
The Mountain division is pursuing its expansion with a robust increase in sales (+19.8%) standing at 48.2 million euros. The end of the winter season was especially positive with the Millet brand positioned on a solid growth track (+26%) and international business on the rise (+19.3%), driving overall growth for the division.
International business has significantly increased over this first half year (+15.8%) led by exceptional Group performances in Asia (+50%). Activating solid sales dynamics has greatly benefited brand growth, opening up new opportunities for creating partnerships in this strategic zone.
For additional information, please contact Maro LaBlance, at firstname.lastname@example.org.