Hoyt & Company to Represent Lafuma in Rocky Mountain Region

Lafuma, the French based manufacturer of high quality outdoor equipment, is pleased to announce Colorado-based Hoyt & Company as the new sales agency covering the Rocky Mountain Region.
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Lafayette, CO (April 16, 2012) –Lafuma, the French based manufacturer of high quality outdoor equipment, is pleased to announce Colorado-based Hoyt & Company as the new sales agency covering the Rocky Mountain Region.

Patrick Hoyt and Nick Patston form the team that will be servicing retailers in Colorado, Utah, Wyoming, and New Mexico, bringing 27+ years of combined experience in the outdoor industry, along with a reputation for excellent customer service. Hoyt & Company came to Lafuma by recommendation from a local specialty retailer, who sang their praises as attentive and enthusiastic reps, which was a high priority for Lafuma when considering who would be moving forward with the brand in this region.

“We are thrilled to have Patrick Hoyt and Nick Patston on board with Lafuma - they bring years of experience, great energy and solid relationships with their buyers,” said Linda Greene, Lafuma Brand Manager. “With many respectable brands for retailers to choose from, relationships and servicing of accounts will be crucial as we move forward.”

Avid outdoor enthusiasts, Patston and Hoyt have admired Lafuma products for many years, having used Lafuma chairs and sleeping bags in their own outdoor endeavors. Hoyt saw the brand and product line as a perfect addition to their portfolio, which includes Suunto, Optic Nerve Eyewear, and Mountain Shades. Said Hoyt, “We're excited to partner with Lafuma in the Rocky Mountains. With such an amazing product offering, there are many opportunities to grow Lafuma's distribution and presence in this key region.”

For more on Lafuma products available within the US, please visit www.shoplafuma.com.

Please direct Rocky Mountain region Lafuma sales inquiries to Patrick Hoyt, at 720.932.0808 or by email at Patrick@hoytco.com. For sales inquiries outside of the Rocky Mountain Region, please contact Linda Greene at Linda@lafumausa.com. Media inquiries should be directed to Maro LaBlance, at maro@lafumausa.com.

About Lafuma
Founded by French brothers Victor, Alfred and Gabriel Lafuma in 1930, Lafuma has a rich history in designing and developing a wide range of outdoor products, serving the needs of all those who enjoy spending time in the outdoors.
Originators of the zero-gravity recliner, Lafuma now offers a full range of high-quality, innovative and modern outdoor chairs for the campsite, patio, pool, or beach. For those who enjoy sleeping outdoors, Lafuma is known for developing lightweight, compressible sleeping bags, at an affordable price. Lafuma is considered a leader in corporate environmental responsibility, continually evaluating and improving its processes to impact the environment less. From solar powered plants, to organization of clean-ups to selection of raw materials in product development, Lafuma takes environmental responsibility very seriously, and considers environmental impact in all related decisions made.

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