Lafuma announces the appointment of Lee Means to represent the outdoor category in the Southeast.Lee brings a strong background within the outdoor industry and climbing community. Lee will be responsible for sales in the Southeast region including: Kentucky, Tennessee, West ...read more
For Spring / Summer 2012 Lafuma comes to market with a new U.S. designer for their sleeping bag category. Jason P. Belaire, IDSA, is the owner of ENFOQUE design, LLC. Jason has been a product designer since 1993 when he received his degree in Industrial Design. He has been ...read more
Solid Fall/Winter ‘10 pre-season selling campaign for the Lafuma Group's U.S. Mountain Division.The Lafuma Group's “Mountain Division†includes brands Millet, Eider & Killy. The Lafuma Group's “Mountain Division†includes brands Millet, Eider & Killy. MilletThe Millet ...read more
The Lafuma Group’s “Mountain Division” includes brands Millet, Eider & Killy. Millet The Millet brand experienced three-figure growth in orders for Fall/Winter ’10, compared to the Fall/Winter ’09 season, and doubled its dealer network for the Fall/Winter ’10 season. The ...read more
The Outdoor division of the Lafuma brand has experienced a strong 26% increase. The sleeping bags, backpacks and camping furniture categories continue to be the top selling categories in the US; however the strongest growth has occurred in footwear and apparel. The Outdry ...read more
The Lafuma brand is experiencing a 37% increase in sales with strong growth in all product categories. The Lafuma footwear business will have a 200% increase compared to the original budget planned for 2008. Lafuma USA began the distribution of the Millet brand division two ...read more
On July 20, French surfwear company, Oxbow, officially celebrated the launch of the brand in the U.S. with the grand opening of its Santa Monica store: the first to open in the U.S. The public had a chance to meet the legendary big wave surfer, LAIRD HAMILTON, and take away ...read more
Broomfield, COThe Lafuma group has entered into the initial steps to takeover the company Eider. The transaction should be finalized mid-June.Eider is an emblematic brand on the outdoor market and posted sales of €21.4 million in 2007, including 45% in international sales, on ...read more
Millet, a leading European high-end mountaineering brand, has appointed Todd Johnson as its new US Brand Manager. Johnson, formerly Wholesale Manager at Montbell USA, will be based in the Lafuma Group US headquarters in Broomfield, CO. Johnson brings over a decade of retail ...read more
Broomfield, CO, June 15th, 2007 Guillaume [email protected](303) 527-1460http://www.groupe-lafuma.com/Lafuma sees strong growth in the US Market with an increase in sales of 55% at the end of May 2007. The American subsidiary of the Leading European outdoor gear ...read more
