Lafuma sees strong growth in the US Market

For Immediate Release Lafuma sees strong growth in the US Market with an increase in sales of 55% at the end of May 2007.
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Publish date:

Broomfield, CO, June 15th, 2007

Guillaume Linossier
glinossier@lafumausa.com
(303) 527-1460
http://www.groupe-lafuma.com/


Lafuma sees strong growth in the US Market with an increase in sales of 55% at the end of May 2007. The American subsidiary of the Leading European outdoor gear company should see its sales pass the $6M mark at the end of its fiscal year this October.
Lafuma is supporting its growth by hiring three dedicated sales representatives. The Colorado offices will also be expanding its staff with the arrival of a Logistics manager and Furniture sales manager this summer.

An expansive apparel line will be introduced for spring 08 which includes a large selection of eco-friendly products. Lafuma is a pioneer company of eco-friendly products and has been working on the concept since 1985. Lafuma will continue its market focus on sleeping bags, packs and footwear by introducing many advanced technologies including Outdry in the footwear line, entirely new designs for sleeping bags along with women's packs with very unique women's specific features. The outdoor furniture line is growing significantly offering a completely new line in 2008 with vibrant colors and innovative designs. Along with the distribution warehouses in Colorado and New York, Lafuma will be adding a couple additional warehouses for its furniture business to better service its east and west coast dealers.

As the parent company of the French mountaineering brand Millet, Lafuma America is also focusing on increasing the presence of the brand in the US market through a network of technical specialty stores. Millet is offering a wide range of technical clothing, packs and footwear.

Later this year, the Lafuma Group will be launching the French surf brand OXBOW to the US market. Sponsored by Oxbow, surf icon: LAIRD HAMILTON will take part in 12% of the capital of the Oxbow brand in the US. The main office and distribution will be based out of Lafuma America's headquarters in Broomfield, Colorado along with an office in California. There will be two Oxbow stores opening this fall, one in Santa Monica and one in Hawaii. Oxbow currently has 35 stores worldwide, the newest one recently opened in Bordeaux where the Oxbow headquarters are. In 2006 the brand had a turnover of 65 million Euros. With exceptional surf and snowboard apparel and sponsoring Hamilton, Oxbow will be a key player in the US surf industry.

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