K2’s 2015/16 Ski Equipment is all about Serious Fun


E3 design philosophy drives new All-Mountain line

Seattle, Wash. (January 21, 2015) – K2 Skis, long known for its versatile All-Mountain products and fun approach to skiing, introduces a new generation of gear built to help skiers take their enjoyment of the entire mountain to the next level. The E3 (Energy Efficient Engineering) design philosophy used in the creation of K2’s 2015/16 skis, boots, poles, helmets, goggles and backcountry accessories played a key role in the development of a fully integrated line of seriously fun products.

The E3 approach uses the Energy of a skier and the terrain that he/she is skiing to determine Efficient overall design and material choices. Taking these two ‘E’s into consideration, the third and final ‘E’ refers to the Engineered product built for today’s All-Mountain skier. Although E3 was used to develop the entire line of 2015/16 products, special attention went into the creation of the entirely new All-Mountain Men’s Konic and Women’s Luv ski collections.

“Since our inception, we have remained committed to the All-Mountain skier,” said Darrin Haugen, K2 senior global product director. “Every single design and construction concept is tested in a variety of conditions that can be encountered in a normal day of skiing including groomers, chop, moguls, crud and even hardpack or powder. Keeping our focus on everyday skiing, and away from the racecourse, allows us to deliver more intuitive products that help skiers have more fun!”

Just like the introduction of the legendary K2 5500 All-Mountain ski over 30 years ago, the early adoption of twin-tip skis in the 1990s and the development of Rocker technology in the early 2000s, K2’s new line of E3-designed gear changes how skiers get to enjoy the mountain.

K2’s commitment to a single design philosophy across its entire product line means skiers can count on their gear to work great by itself and even better when paired with other K2 products. From skis and ski boots smoothly transferring energy, to the perfect integration of helmets and goggles and the flawless organization of the BackSide tools and packs, the K2 Skis E3 design philosophy allows the All-Mountain skiing experience to be nothing but serious fun!

About K2 Skis

Delivering Serious Fun since 1962, K2’s commitment to the All-Mountain skier remains the driving force behind its industry-leading innovations. With anall-encompassing E3 (Energy Efficient Engineering) design philosophy, K2 unveils a fully integrated collection of award-winning skis, boots, helmets, goggles, poles and backcountry safety tools that offer a complete solution for the all-mountain skier. Whether at the resort, in the park or deep in the backcountry, K2 is all about enjoying the ski experience. For the latest information on K2 products, athlete activities and promotions visit K2skis.com.

Media Contact
Verde Brand Communications
Alex Hunt



K2 Konic Technology Brings Serious Fun to the Core of All-Mountain Skiing

K2 iKonic 85Ti leads new All-Mountain collection Seattle, Wash. (January 26, 2015) – Driven by its E3 (Energy Efficient Engineering) design philosophy, K2 Skis introduces K2 Konic Technology. This new and innovative approach to ski construction optimizes materials so you can ski ...read more


K2’s New Freeride Skis are Ready to Rip

Men’s Pinnacle and women’s Luv lines offer uncompromised All-Mountain Performance Seattle, Wash. (January 19, 2015) – K2 Skis, purveyors of serious fun, expands the brand new K2 Konic and Channel Light Core technologies into the new men’s Pinnacle and women’s Luv freeride skis. ...read more

K2 Skis

K2’s Ski Pole Advancements Hit the Mark

Seattle, Wash. (January 29, 2014) – K2 Skis’ new technologically advanced poles offer efficient designs to enhance the skiing experience. The new revolutionary AirFoil shaft and redesigned grips have taken K2’s poles to the top of the category. Leading the way for the men’s ...read more

K2_OooLaLuv_85Ti_Ski_1516 copy

K2 Skis is Bringing Back the Luv!

Channel Light Core and K2 OoolaLuv 85Ti highlight new All-Mountain skis for women Seattle, Wash. (January 28, 2015) – K2 Skis with the K2 Ski Alliance, the most progressive women’s program in skiing, endorses the new Channel Light Core, an advanced women’s-specific technology ...read more


K2’s Resort, Freeride and Freestyle Lines Offer All-Mountain Performance

Seattle, Wash. (January 16, 2014) – Holding true to its All-Mountain Philosophy while maximizing the power of Baseline 2.0 Technology, K2 Skis bridges its Resort, Freeride and Freestyle categories to create a group of All-Mountain skis at home across varied conditions and ...read more

K2 Skis

K2’s All-New BackSide Collection Delivers Unparalleled Backcountry Versatility

Seattle, Wash. (January 21, 2014) – Leading the way in ski design, K2 Skis has completely reinvented its backcountry specific skis. With an emphasis on performance while maintaining lightweight construction, K2 has developed a groundbreaking line of touring skis. From month-long ...read more

K2 Skis

K2’s Goggle and Helmet Line Merge Style, Function and Compatibility

Seattle, Wash. (January 24, 2014) – K2’s 2014/15 goggles and helmets feature upgraded technology that takes style, fit and protection to the next level. The superior goggle and helmet compatibility is showcased across the entire product line. With a top-line profile designed to ...read more

K2 Skis

K2’s New Goggle Design and Lens Technology Provide a Fresh Look

PhotoAntic semi-frameless goggles and Sonar lens added for 2014/15 Seattle, Wash. (January 28, 2014) – Expanding upon its high-performance goggle line, K2 takes on an entirely new approach with the introduction of the PhotoAntic and PhotoAntic DLX. The modern oversized styling ...read more


K2 Skis Announces International Women’s Ski Day

K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the first annual International Women’s Ski Day (IWSD). On Saturday, Dec. 14, 2013, women from around the world will come together to celebrate skiing with their daughters, ...read more