K2 Konic Technology Brings Serious Fun to the Core of All-Mountain Skiing

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K2 iKonic 85Ti leads new All-Mountain collection

K2skis_iKonic_85Ti

Seattle, Wash. (January 26, 2015) – Driven by its E3 (Energy Efficient Engineering) design philosophy, K2 Skis introduces K2 Konic Technology. This new and innovative approach to ski construction optimizes materials so you can ski longer and harder, making all-mountain skiing even more fun and enjoyable.

K2 Konic Technology redistributes higher density, more stable materials along the perimeter of the ski and places lighter, more forgiving materials in the center of the ski. This allows for added ease and control without sacrificing high-end performance or the fun personality that is known and expected from K2. This new technology sits at the heart of the K2 All-Mountain collection, which is comprised of the K2 Konic, K2 iKonic and the athlete-inspired Pinnacle series.

“K2 has always been committed to the All-Mountain skier, it’s who we are and who we will continue to be,” said Tim Petrick, K2 president and CEO. “The maintained focus has allowed us to create the next revolution in All-Mountain skiing with the introduction of K2 Konic Technology.”

Leading the charge, the K2 iKonic 85Ti is a prime example of how K2 Konic Technology elevates the playing field. The combination of a strong metal-laminate and paulownia-wood perimeter with a forgiving aspen center core allows this All-Mountain machine to comfortably arc down a frozen groomer or make quick turns through the tightest chute off the top of the mountain.

iKonic 85
Dimensions: 126/85/114
Rocker Profile: All-Terrain
Sizes: 170, 177, 184, 191
Radius: 17m @ 184

“Although the iKonic 85Ti is a bold new direction for us, it still reflects the classic K2 All-Mountain philosophy that makes us who we are,” said Petrick.

Stay tuned for the launch of the K2 iKonic 85Ti when the new revolution of All-Mountain skiing is unveiled this winter at SIA 2015.

About K2 Skis
Delivering Serious Fun since 1962, K2’s commitment to the all-mountain skier remains the driving force behind its industry-leading innovations. With anall-encompassing E3 (Energy Efficient Engineering) design philosophy, K2 unveils a fully integrated collection of award-winning skis, boots, helmets, goggles, poles and backcountry safety tools that offer a complete solution for the all-mountain skier. Whether at the resort, in the park or deep in the backcountry, K2 is all about enjoying the ski experience. For the latest information on K2 products, athlete activities and promotions visit K2skis.com.

Media Contact:
Verde Brand Communications
Alex Hunt
alex@verdepr.com

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