Hi-Tec Sports to Launch Global Storytelling Campaign Supporting its Innovative Children’s Footwear Technology

Author:
Updated:
Original:

Portland, Oregon (January 7, 2014) –
Hi-Tec Sports, the global sports and
outdoor company, is launching a new
storytelling campaign for 2014 that
highlights its revolutionary Big-Fit System
—a volume ajusting technology— which
allows its kids’ shoes to grow with its
wearers.
“The Evergrowing Monster is a fun,
light-hearted campaign that tells the Big-
Fit System story in a way that engages
kids and retailers alike,” said Ed van
Wezel, Global CEO of Hi-Tec Sports. “As
a family business, kids are close to our
hearts and daily lives, and we are excited
show off that fun side of our brand.”

To bring the Big-Fit System to life, Hi-Tec commissined a Disney illustrator —whose background
includes illustrating for Disney for 15 years, plus Radio Times, Longmans, Anglia Young Books
and Penny Publishing—to create a character based on an often-used, playful description
of kids: “little monsters.” The resulting character, the Evergrowing Monster, will be featured
throughout this robust in-store and digital marketing campaign, which includes point-of-sale
materials, an in-store shoe sizing mat, consumer brochures and online material.

The Evergrowing Monster is also the star of the children’s storybook written and published by
Hi-Tec for its young customers, The Evergrowing Monster with His Evergrowing Shoes, which tells
the tale of a monster who can’t keep up with his growing body.
“We are delighted with our illustrator’s creation. The Evergrowing Monster is playful and highly
appealing, and embodies the spirit of our company,” said Ian Little, USA Marketing Manager
at Hi-Tec Sports. “We are excited to introduce him to our retailers and young customers in
2014, and look forward to phase two of the Evergrowing Monster campaign, which will see
the characters and story evolve onto the digital screen.”
The Big-Fit System is based on a removable
contoured insole that provides volume
adjustability. When new, the child keeps the
detachable green insole in the shoes. As the
child’s feet grow, the insole can be removed
to increase the shoe size by approximately a
half size. This technology, unique to the Hi-Tec
brand, is featured in all kids’ hiking boots and
multi-sport shoes. Noted van Wezel, “As parents
ourselves, we know that it’s challenging
to keep up with growing kids. The average life
span of a kid’s shoe is just six months. Thanks to
the Big-Fit System, our shoes last longer, saving
parentsboth time and money.”
About Hi-Tec Sports
Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding
$250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra
Sneaker and Sierra Lite hiking boot. Today, Hi-Tec remains true to its heritage, offering technical
footwear and apparel for outdoor adventure. With over three decades of product and
performance technology innovation, Hi-Tec is committed to making rugged, durable products
for work, trails and life, authentically inspired by the real outdoor experience.
Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports, PLC, Amsterdam, Holland. Hi-Tec products are
sold in over 70 countries worldwide. For more information, visit www.Hi-Tec.com and follow us
on facebook.com/hitecusa and twitter/hitecusa.

Related

Image placeholder title

Hi-Tec Sports Welcomes Brian Cyr as USA Product and Design Director

FOR IMMEDIATE RELEASE CONTACTEmily Pettersonemilyp@weinsteinpr.com +1 (503) 550-8161 Hi-Tec Sports Welcomes Brian Cyr as USA Product and Design Director- New position signals Hi-Tec’s continued focus on US market - PORTLAND, Ore.— November 19, 2013 —Hi-Tec Sports, the global ...read more

Hi-Tec Sports Introduces New Spring ’15 Kids Footwear

Hi-Tec Sports introduces new Spring ’15 kids shoes, ranging from fully featured hiking boots to fun in the sun sandals. Hi-Tec kids’ shoes are specifically designed with lightweight technologies and a unique insole system for growing feet. Perfectly suited for the playground or ...read more

Hi-Tec Footwear Partners with Terra PR for Public Relations

Portland, OR (March 13, 2014) – Storied outdoor footwear brand Hi-Tec Sports USA has selected Terra Public Relations to handle public relations for their line of premiere hiking and outdoor footwear. Based in Jackson, WY, Terra PR brings authenticity and deep roots in the ...read more

Hi-Tec Sports Introduces New Fall ’15 Kids Footwear: For The Active & Playful Kid

Portland, OR (January 12, 2015) – Hi-Tec’s Fall ’15 Kids Line was specifically designed for boys and girls who love adventure. Hi-Tec’s range of kids’ footwear offers support, comfort, and quality, from day hikes with the parents to walking around town to playing in the snow with ...read more

Hi-Tec Sports Spring ‘15 Altitude Lite Hiking Boot Series

Hi-Tec Sports USA introduces their Spring ‘15 Altitude Lite line of high performance hiking boots for men, women and children. Lightweight and breathable, the Altitude Lite is the perfect boot for anything from a short day hike to a multi day backpacking trip. The Altitude Lite i ...read more

Spectrum Fuel Headlamp

Princeton Tec Donates to Breast Cancer Fund Through “Beyond the Pink” Campaign

Incorporate the color pink into a custom Fuel headlamp using PTec’s exclusive Spectrum program and $10 will be donated to the campaign. BORDENTOWN, N.J. – Princeton Tec, the market leader of U.S.-manufactured headlamps and handheld lights for the outdoor, bike, tactical, ...read more

Hi-Tec Sports Introduces Spring ’15 Sandals

Portland, OR (June 19, 2014) – Hi-Tec Sports introduces their Spring ’15 Sandal line, designed for long summertime days. Highly breathable and lightweight performance with on trend styling. Built for lazy days on the beach, walking the city and everything in between, the new ...read more

Hi-Tec Sports Adds to Marketing Dream Team

Portland, OR (January 7, 2016)– Hi-Tec Sports is excited to introduce the new marketing team for Hi-Tec and Magnum brand boots. Adding three new marketing specialists, Hi-Tec is preparing for growth and ensuring top-level customer service. Experiencing rapid growth in the outdoor ...read more

HIP-TEC LOGO

HIP-TEC Unveils the Future of Head Injury Prevention Technology

HIP-TEC (Head Injury Prevention Technology)—maker of the HIP-TEC Inside interior helmet protection system—today announced the company’s global launch and partnership program. HIP-TEC focuses on making the best impact-absorbing interiors for the world’s top helmet companies. ...read more