Hi-Tec Sports Adds to Marketing Dream Team


Portland, OR (January 7, 2016)– Hi-Tec Sports is excited to introduce the new marketing team for Hi-Tec and Magnum brand boots. Adding three new marketing specialists, Hi-Tec is preparing for growth and ensuring top-level customer service.

Experiencing rapid growth in the outdoor footwear industry, Hi-Tec has invested in three new marketing staff to help manage their significant ventures into emerging technology and partnerships. Hi-Tec is currently the sixth largest outdoor footwear brand in the US, with plans to continue climbing with the help of their new marketing specialists Tenaya Davis, Erica Davis, and Matt Rappleyea. 

Erica Davis, now the Senior Trade Marketing Communications Specialist, is responsible for event management at trade shows and sales launches, as well leading on all marketing collateral. Tenaya Davis will fulfill the role of Consumer Marketing Specialist, taking over social media and consumer facing initiatives across all platforms. She will also work with the Public Relations team to build brand awareness. Matt Rappleyea’s duties as Marketing and eCommerce Specialist include handling key account management, and acting as eCommerce liaison and sales force liaison.

 “I’m really excited to have a team with such a variety and breadth of experience in brand and retail marketing, experiential marketing, social media and working with brand ambassadors”, says Marketing Director, Ian Little. “This team will enable us to take the Hi-Tec and Magnum brands to the next level, building awareness and loyalty.”


Hi-Tec website: http://us.hi-tec.com/

Facebook: https://www.facebook.com/HiTecUSA

Twitter: https://twitter.com/HiTecUSA

About Hi-Tec:

Founded in 1974 by company Chairman Frank van Wezel, and with annual sales exceeding $250 million, Hi-Tec created the lightweight-hiking category with the introduction of the Sierra Sneaker and Sierra Lite hiking boot. Today, Hi-Tec is committed to making rugged, durable products for work, trails and life, authentically inspired by the real outdoor experience. Hi-Tec Sports USA is a subsidiary of Hi-Tec Sports BV, Amsterdam. For more information, visit www.hi-tec.com/us and follow us on facebook.com/hitecusa and twitter/hitecusa.