Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, has hired Colleen Nipkow as marketing director.Nipkow, who joins Gregory with extensive industry experience most recently at Scarpa and Black Diamond, will collaborate with the global product and sales teams to lead campaigns that support the brand’s continued market growth. Gregory has also added Aaron White as marketing coordinator and Allaina Jeffreys as graphic designer to round out the marketing team heading into 2014.
“Colleen’s track record in the outdoor industry and her years of experience leading successful marketing programs make her an ideal fit for us,” says Bill Kulczycki, Gregory’s general manager. “We’ve got a lot of positive momentum going into the new year and Colleen, along with Aaron and Allaina will really step up our marketing initiatives.”
Nipkow has already joined the Gregory team in Salt Lake City from Boulder, Colorado, where she worked as the marketing manager at Scarpa. Previously, she worked in the Black Diamond Equipment marketing department for over ten years. She has experience with athlete and brand ambassador management, public relations and advertising campaigns, brand identity development, social media and product marketing support. Nipkow will oversee Gregory’s outside public relations and branding agencies and continue to bolster Gregory’s marketing campaigns.
“I’m delighted to be back in Salt Lake City working at Gregory,” says Nipkow. “With an authentic brand, best-in-class products and a strong sales force, Gregory is poised for significant growth and I’m excited to be part of the team.”
Aaron White, Gregory’s new marketing coordinator, joins the team from Black Diamond Equipment, where he was the field test coordinator for six years. White will oversee Gregory’s presence in the field at events as well as support Gregory’s diverse marketing programs. Allaina Jeffreys joins Gregory as graphic designer and will be responsible for Gregory’s visual identity.