Gregory Debuts New Logo with Spring 2015 Line

Author:
Updated:
Original:

Spring 2015 signifies more than just the debut of a new line of industry leading backpacks. Spring 2015 signifies a final and deliberate step in the complete overhaul of the Gregory brand.

Gregory_Logo_2015_trademark

Gregory will introduce a new logo across its entire line of products. Expressed with a single, unbroken line to mirror the clean design of every Gregory product, the logo demonstrates that Gregory is constantly evolving and looking forward while never losing sight of its original mission. The logo redesign comes on the heels of Gregory’s new website and continued growth on social media channels, while complementing the redesign of the iconic Baltoro and Deva packs.

“At the center of all brands is the logo and we’ve changed ours very few times,” says Bill Kulczycki, brand president at Gregory. “We considered the implications very carefully and after more than two years of development, we’re proud to adorn our packs with this new logo. It looks modern, enhances the packs, and we’re confident that it will help identify Gregory positively to all of our customers.”

Founded in 1977 by Wayne Gregory, the iconic Gregory brand has only employed three logos in over 35 years of producing the world’s best backpacks. The first Gregory Mountain Products logo, the “San Diego” tag, is an expression of the Gregory mission to make mountain-ready packs that fit better than anything else. By integrating the mountains of California using simple geometric forms, the original logo has undergone redesigns throughout the years – from the outspoken, neon 1980’s to the expressive abstract wave of the 90’s and 2000’s – but despite these evolutions, it has never drifted far from the original.

Gregory_Logo-Evolution

“The new logo is one of the final elements of an overarching rollout of the modern Gregory brand,” explains Colleen Nipkow, director of marketing at Gregory. “Over the past year we have expanded the marketing department, redesigned the website, put forth a new marketing campaign, and amplified our social media channels. The new logo is the completion of a new Gregory while holding true to our tenets of fit, quality and craftsmanship.”

The full line of Gregory’s Spring 2015 products will be on display at the 2014 OR Summer Market at Gregory booth #7026 in the Salt Palace Convention Center. To make a media appointment, please contact Cory Lowe at cory.lowe@backbonemedia.net.

Related

GMP_Baltoro_75_Shadow_Black

The Iconic Baltoro and Deva Packs Highlight Gregory’s Spring 2015 Lineup

For Spring 2015, Gregory will reintroduce its pinnacle backpacking products, the Baltoro and Deva. The brand will also debut the Stout and Amber packs, upgrade its successful trail running line, and bring the retro Sunbird line to the North American market. Long considered the ...read more

Z 55 Spark REd

Gregory Introduces 28 New Packs for Spring 2014, Largest Line Update in Brand’s History

At the Outdoor Retailer Summer Market next month, Gregory will introduce the largest collection of new products in the brand’s 35 year history. For Spring 2014, Gregory will unveil 28 new packs, including updates to the brand’s popular Z and J backpacks, new active trail packs ...read more

CoreGTX_Red

La Sportiva Debuts New Footwear and Apparel for Spring 2015, including Hiking Boots with Gore-Tex® Surround Technology

For Spring 2015, La Sportiva, makers of the world’s finest mountain products for over 80 years, unveils new footwear in several categories as well as apparel for climbing and trail running. The highlight of the season is the Core High GTX and Primer Low GTX hiking boots that ...read more

CGN[1]

Gregory Announces Three New Marketing Hires

Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, has hired Colleen Nipkow as marketing director.Nipkow, who joins Gregory with extensive industry experience most recently at Scarpa and Black Diamond, will collaborate with the global product ...read more

High Sierra Debuts Karadon Backpacks and Tech 2 Hydration Packs for Spring 2016

July 30, 2015 (Vernon Hills, Il) – Fulfilling their promise to provide quality at a value, High Sierra is introducing a brand new technical backpacking series, Karadon, for Spring 2016. Available in sizes from 5L to 65L, the Karadon is an all-encompassing and durable line that ...read more

Denali 100 left

Gregory Reimagines Iconic Denali Packs and Introduces new Verte Summit Pack line for Fall 2014

Gregory Mountain Products, the industry leader in backpacks and adventure travel gear, has completely redesigned its renowned Denali pack and will reintroduce it for Fall 2014 in all-new 100 and 75 liter volumes. By utilizing the best time-tested technologies for the harsh alpine ...read more

GMP_Fall2016_Millcreek_highline_blue_front

Gregory Expands Brand Reach with New Lifestyle Collections for Fall 2016

SALT LAKE CITY, Utah (Dec 3, 2015) — Lifestyle is the focus for Fall 2016 as Gregory diversifies its product offerings with three new lifestyle lines, the Avenues collection, the Explore collection and a redesigned Sunbird vintage collection. These stylish additions reinforce ...read more

Gregory Selects New Midwest US Sales Rep Agency

Gregory, the world’s leading pack maker for over 35 years, has named Gerten Outdoors as its new sales agency in the Midwest. Based in Minnetonka, Minnesota, and run by industry veterans Paul Gerten and Charlie Anderson, Gerten Outdoors will focus on enhancing brand awareness and ...read more

2015GOY_logo_SILVER

Gregory Baltoro Honored with 2015 Outside Gear of the Year Award

Gregory, the world’s leading pack maker for over 35 years, has won Outside magazine’s 2015 Gear of the Year in the backpack category for the new Baltoro. Outside recognizes the best new adventure sports gear of each season after months of rigorous testing. This award marks the ...read more